Digital Marketing Lead

We are seeking an experienced Digital Marketing Lead to drive our online marketing efforts. The ideal candidate will have a strong background in digital marketing strategies, techniques, and technologies, and be able to develop and execute innovative and effective campaigns that drive traffic, engagement, and revenue.

Responsibilities:

Develop and execute comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth for Feedback Frog.

Conduct thorough market research and competitor analysis to identify market trends, customer needs, and growth opportunities.

Plan and manage multi-channel marketing campaigns, including content marketing, email marketing, social media, SEM, webinars, events, and other innovative techniques.

Collaborate with the product team and sales team to develop and communicate compelling product value propositions and positioning statements.

Drive brand consistency and visibility across all marketing channels, ensuring all communications are in line with the company's brand guidelines.

Analyze marketing data and metrics to measure the effectiveness of campaigns, report on performance, and propose data-driven improvements.

Optimize the company website and landing pages for lead generation and conversion, continuously enhancing the user experience.

Implement marketing automation and lead nurturing strategies to increase customer engagement and conversion rates.

Plan and execute engaging virtual and in-person events to foster community engagement and generate leads.

Collaborate with the sales team to align marketing efforts with sales objectives, creating effective sales enablement materials and supporting sales initiatives.

Stay up-to-date with the latest marketing trends, technologies, and best practices, bringing innovative ideas to the team and the company.

Requirements:

Experience in digital marketing with a proven track record of developing and executing successful campaigns.

In-depth knowledge of SEO, PPC, email marketing, social media, and display advertising, and their role in driving traffic, engagement, and revenue.

Strong analytical skills and the ability to interpret data to make informed decisions.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Ability to manage multiple projects and priorities in a fast-paced environment.

Experience with marketing automation platforms and CRM systems is a plus.

If you are a highly motivated, creative, and analytical digital marketer with a passion for developing and executing effective campaigns that drive results, we want to hear from you.

Who are we?



We are FeedbackFrog. We are a dynamic and fast-growing tech company that specialises in providing businesses with feedback on their products and services from relevant customer segments. We enable our members to earn money while designing products and services that they themselves use, either privately or in their work. Our platform matches client companies with members and enables tests and surveys, both online and in person, to take place. We are committed to providing exceptional products and services to our valued customers.



Benefits of working with us:



You will work with famous brands. We collaborate with large international companies that are industry leaders in areas such as fintech, igaming, consumer tech and healthcare. This gives you the opportunity to make valuable contacts.

Opportunity to develop. We are growing rapidly, with new roles and tasks emerging every month. This means that you have great opportunities to develop within the company, and we want to grow our people.

Hybrid Working Environment. We have built the company so that you can work from wherever you want. They give you great freedom to adapt your work to your personal life, not the other way around.

A workplace with a great community. We are a small company that values teamwork and good relationships between colleagues. We believe it should be fun to work!

How to Apply:

Join our dynamic team and make a significant impact on our growth trajectory. If you are a visionary marketer with a passion for SaaS and driving business success, we want to hear from you. In your cover letter, please highlight your all relevant transferable skills and explain why you are the ideal candidate for the Digital Marketing Lead position.

FeedbackFrog is an equal opportunity employer. We appreciate the interest of all applicants; however, only those selected for an interview will be contacted.