Digital Marketing Manager

At Stora Enso’s Packaging Solutions, we are looking for a Digital Marketing Manager to plan, develop and execute content and digital marketing activities. The location of the position is either Helsinki or Stockholm and you will be reporting to the Senior Marketing Manager.
Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. Come grow a renewable world. And you will grow too.
We need you who can strengthen & optimize our digital content, and secure preference for the Stora Enso brand and offering within packaging and other relevant industries. If you are excited about sustainable marketing, working with environmental and socially responsible products and brand values, and your passion lies in digital marketing communications, Stora Enso Packaging Solutions Division is the right place for you!
In this role you will plan and execute a variety of digital marketing activities and programs, and occasionally collaborate with agencies. You will produce digital content, act as chief-editor for a range of web pages and ensure channel effectiveness, customer experience and brand alignment across the different marketing channels. You will develop and accelerate our social media presence whilst continuously evaluating and improving reach, market impact and conversions. You will work with both organic and paid reach. You will work closely with different business units, communications and group marketing.


What we offer
With our values, “Lead and Do what’s right”, we endeavour to set an example in all aspects of our business as well as sustainability. We dare to take the initiative and constantly ask ourselves what more can we do, what can we do better. This is an excellent opportunity for you to be a part of the journey Stora Enso is on – transforming from a traditional forest industry company, into a renewable materials growth company – an industry with great potential driven by global megatrends. As a Digital Marketing Manager you will have a versatile and motivating marketing position in a global business environment.
You will inspire other team members with leading by example -principals and support them as the go-to-specialist in the field of content and digital marketing. We expect you to be on top of digital marketing trends, understand how to utilize data for actionable insights and come up with new and creative marketing initiatives to maximize business outcome.
In this position you will thrive if you are proactive, have excellent collaboration skills and like working with different type of stakeholders located around Europe, communicating mainly though virtual channels.
For this role we value:
• Solid digital marketing experience, especially in B2B and value marketing, from a similar position
• Excellent content creation and content optimization skills.
• High creativity in terms of identifying target audiences and devising digital campaigns and programs that engage, inform and motivate.
• Hands-on experience of web content management, SEO, marketing automation and social media marketing tools. Experience of Google Ads is beneficial.
• Strong understanding of digital analytics tools, lead generation processes, user journeys and result-oriented marketing.
• Strong verbal and written communication skills in English. Knowledge of Finnish and/or Swedish is beneficial.
• Good knowledge of visual communication principles.
• Excellent analytical and project management skills.
• Bachelor degree in Marketing, Digital media or relevant field.


Additional information
Please submit your application via our recruitment system latest by 16th of August. Hiring manager, Senior Marketing Manager, Laura Bergström, +358 50 588 6113, laura.bergstrom@storaenso.com is happy to answer your questions about the open position.
Other questions regarding the recruitment process can be directed to Recruitment Specialist Sofi Kallio, +358 50 514 7642, sofi.kallio@storaenso.com. Please note that we accept applications submitted through our recruitment system only.
Prospective employees are screened for drug use in the pre-employment examination.
We believe diversity strengthens our competitiveness and contributes to better decision-making. Diverse working teams help us to explore different perspectives and challenge our way of thinking. We work actively to increase diversity in the workplace and welcome applicants from diverse backgrounds.
Packaging Solutions division develops and sells world class fiber-based packaging products and services. We constantly innovate and find new ways to replace fossil-based packaging with renewable, eco-friendly alternatives. Our high-end packaging solutions are used by leading customers and brands across multiple industries.
Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. We employ some 25 000 people in more than 30 countries and our shares are listed on the Helsinki (STEAV, STERV) and Stockholm (STE A, STE R) stock exchanges.
Our fiber-based materials are renewable, recyclable and fossil free. Our solutions offer low-carbon alternatives to products based on finite resources. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow.
Watch our film: https://www.youtube.com/watch?v=rUElPYaxgqs&t=6s
Meet the people at Stora Enso on
Instagram @storaensoworld
Facebook www.facebook.com/storaenso/
LinkedIn www.linkedin.com/company/stora-enso/