Digital Marketing Manager

Who we are and what we do:
At Viedoc, we design engaging software that modernizes clinical research so that necessary treatments can reach the people who need them faster.

We accomplish this by combining technology and a creative design to streamline, automate and simplify conventional processes within clinical research. Simply put, Viedoc makes every aspect of a clinical study a bit smoother, resulting in greater discoveries that make a difference, and has the potential to improve lives.

Real change means challenging the status quo - our driving force since we started almost two decades ago. In everything we do, we work for a healthier world, searching for better, more efficient solutions that answer to the needs of both our users and humanity.



What you will do and why:
At Viedoc we are currently growing and to keep up that positive cycle, we are looking for a new Growth Manager to support our team. As our Growth Manager, you will be in charge of executing, developing, and maintaining our multichannel marketing strategies across SoMe and paid platforms such as Google and Capterra. You understand that utilize both inbound and outbound marketing to generate brand awareness and demand. This means you:

- Develop, maintain and execute demand generation plans across paid and organic channels
- Ensure that the right content meets the suitable targets at the right time
- Develop a deep understanding of our customers and each customers' journey
- Maximize the potential of CRM and marketing automation to streamline workflows and automate repetitive tasks
- Lead A/B testing strategies across channels
- Monitor and optimize campaigns daily and measure/analyze their eventual success and outcomes
- Deliver performance reports and presentations

- Setup account-based marketing campaigns and strategies



As a professional, we would like you to have:

- 3-5 years of marketing experience with a documented track record
- A comprehensive understanding of marketing tactics - such as outbound and inbound marketing, SEO, SEM, PPC, ABM, social media, and email marketing
- Excellent written and verbal communication skills (English)
- Expert-level knowledge with industry-standard tools - such as Google Analytics, LinkedIn Advertising, Facebook Ads, Google Ads, and CRM systems
- Advanced analytics experience - ability to quickly translate and understand critical data points, recognize trends and make calls to optimize campaigns when necessary (CTR, CPM, CPL, engagement metrics and ROI data)
- Experience with B2B / Saas marketing and an understanding of the importance of a successful collaboration with the Sales department




As a person, we would like you to be:

- An experienced revenue-based marketer who understands the importance of a brand's presence at each step of the customer journey
- A fast and independent worker that performs well with goals and deadlines
- A flexible, prestigeless, teamplayer who is used working with international internal and external stakeholders




Industry
eClinical, Software, Pharmaceutical, Biotech, Medical Device, Consumer Health

Interested?
If you want to join our awesome team, apply for the job! Do you want to know more? Feel free to reach out to the team member responsible for this role below.