Digital Marketing Manager

About Bravura:

Bravura är ett bemannings- och rekryteringsföretag för organisationer som vill hitta Next Gen Professionals. Hos oss finns massor av jobbmöjligheter, framförallt för dig i början av karriären med 0-8 års erfarenhet. Via oss kan du jobba som konsult eller bli rekryterad. Hitta ditt drömjobb - vi hjälper dig att lyckas!

About the job:

This position is a direct recruitment, which means that the recruitment process takes place through Bravura and you are employed directly by the company.

About the company:

The company is a is a world leader in their industry with 700 employees and 25 offices worldwide. You will get more information about the company when in contact with Bravura.

Tasks and responsibilities:

As Digital Marketing Manager, you will lead the global digital marketing team and work globally across the company with developing and owning the group digital marketing strategy. This includes website, digital content, digital marketing, search engine optimization, social media and other demand generation tactics. You will supervise and coach a team of two people, which consists of a Web coordinator and an Online specialist.

Moreover, your main responsibilities and duties are listed below:
• Own and drive the development of the company’s digital platforms and tools.
• Create an infrastructure for lead generation, inbound marketing, and automation.
• Own and drive campaign and lead management in close cooperation with regions, including lead stage criteria, lead scoring, and funnel management.
• Own digital marketing metrics, analytics, and KPI, present results to leadership, and recommend solutions. This includes overseeing the progress and evaluation of campaigns, providing insight to recommend iterative improvements.
• Understand customer behavior and marketing performance, conducting A/B split testing, analysing data to optimize campaigns.
• Drive web design, UX and UI by working with IT to manage user experience across platforms and assisting with problem resolution.
• Promote digital innovation across the organization and drive a data-driven approach to marketing strategies and plans.

Education, Experience and Personal characteristics:

• At least 3-4 years of professional experience managing the digital consumer journey, either from an international company or a digital agency.
• Proven experience from leading, planning and executing successful multi-channel campaigns, with reference to inbound, lead generation, paid social media, search ads, and email marketing.
• Experience in CMS is required, EPiServer is a merit
• Excellent verbal and written communication skills in English.

As Digital Marketing Manager, you work closely with your team and cross functional throughout the whole company, which is why it is important that you appreciate teamwork and multicultural collaboration. To thrive in the position, you are a person who are confident in your role and motivated by leading others and the way forward to achieve common goals. Your leadership style is characterized by an open and positive attitude, and you have the ability to coach and motivate your co-workers to create results. Moreover, you are a person who appreciates freedom in your work which allows you to be innovative, look for new approaches and test new ideas in order to develop the existing way of working. Finally, you should be driven by and enjoy a culture in which you have great impact and influence.

Other information:

Start: Upon agreement
Location: Malmö
Salary: Upon agreement

Funderingar kring Bravuras rekryteringsprocess? Du finner svar på de vanligast förekommande frågorna här

Är du nyfiken på hur vår rekryteringsprocess är upplagd? Du hittar mer information här: https://www.bravura.se/din-karriar.

Har du frågor om tjänsten eller kring din registrering är du välkommen att kontakta vår kandidatsupport på vår chatt, info@bravura.se eller 08-400 240 50 så hjälper vi dig. Ange vilken tjänst det gäller.

Vi rekommenderar att du skickar in din ansökan omgående då vi gör ett löpande urval. Välkommen med din ansökan!

Keywords: digital marketing, digital marketing manager, digital marketing specialist, digital marketing strategy, digital marketer, digital agency, digital content, content creator, SEO, search engine optimization, social media, web marketing, CMS, EpiServer, e-commerce, B2B, UI, UX, fulltime, Malmö