Digital Marketing Manager to LG Electronics (HS Ad)

Join LG Electronics primary in-house agency handling the majority of its domestic and global advertising initiatives, based in Stockholm.

- Responsibilities

- Retailer communication

- Running campaigns and making sure LG looks good and on-brand across all Nordic retailer websites
- Monitoring websites and request changes where needed in collaboration with design team
- Share materials with retailers and monitor implementation
- Run review campaigns with available retailers


- OSM (Online Store Marketing)

- Monitor HQ scoring of digital categories, provide improvement where it’s needed and present accordingly

- OBS (Online Brand Store)

- Central point of contact for all things marketing for OBS, update banners, update mini-page, update promotions, report traffic regularly
- Analytics through Google Analytics 360
- PDP uploading / Editing


- Data Asset Management

- Uploading and maintaining Data Asset
- Including awards and videos


- LG.com

- Support product specialist to make sure all content on LG.com is up to date
- Coordinate with Duk to provide all material for LG.com


- Content production

- Arrange product videos
- Arrange lifestyle photoshoot


- Stats

- Create quarterly data reports for LG.com traffic including analysis
- Create weekly, monthly price comparison data reports covering Prisjakt/Pricerunner


- WTB (Where To Buy, Channel Advisor)

- Make sure all live products have correct retailers listed on LG.com

- Translations

- Coordinate with Languagewire or other agency
- Coordinate proofreading internally with CIC, PCTs, or agency


- Flixmedia

- Coordinate and manage directly with Flixmedia for syndicated content
- Manage monthly calls to get data insights


- Bazaarvoice

- Coordinate and manage directly reviews on LG.com and syndications
- Manage monthly calls to get data insights


- Knowledge, Skills and Experience

- At least 4 years of Digital Marketing experience, preferably at retail or ad agency
- Experience in eCommerce
- Strong knowledge in Price Comparison Sites, .com PDP, Google Analytics
- Project management experience
- Bachelor degree in business / Digital marketing
- Strong written and verbal communication skills


- Profile

In order to succeed in this position, it is crucial to be able to manage several simultaneous projects.

- Fluent in Swedish and English
- Detail oriented and structured
- Result driven
- Creative and passionate about your work
- A team player but as well used to work and execute on your own


Established in 1984, HS Ad serves LG Group’s primary in-house agency handling the majority of its domestic and global advertising initiatives.HS Ad is a global network advertising agency located in 28 countries and cities providing distinctive creative hybrid adverting solutions for ATL, BTL, and digital. They are concentrating their business expansion in providing digital marketing and consumer experience solutions at offline and online stores. HS Ad Nordic is located in Kista, Stockholm and share the office building with LG Electronics Nordic. The position holder will work closely with LG Electronics Nordic team. Website: http://www.hsad.co.kr (http://www.hsad.co.kr/)

This position will be based in LG´s head office in Kista, Stockholm.

It´s a full time position and we will have ongoing interviews for the position to start in June/July.

Questions about the role, email Zanna Wiede: Wiede@nordicretailgroup.com