Digital Marketing Manager to & Other Stories

Company Description
& Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty, and ready-to-wear to create their personal style or story. Our creative ateliers in Paris, Stockholm, and Los Angeles design diversified fashion collections with great attention to detail and quality. For us, there’s no right or wrong when it comes to style, just possibilities and the joy of self-expression.
We currently have 76 stores in 22 markets and offer online selling on 33 markets through Stories.com and external partners. And we are growing!
Job Description
We are looking for a skilled Digital Marketing Manager with several years of experience to join our team in Stockholm in a temporary role for 10 months. Reporting to our Head of Marketing and Communications you will lead a team of specialists within SEM, Paid Social, organic social, affiliate, and E-mail communication.
Main responsibilities
Create, develop, plan, and manage global digital marketing strategies and activities to reach our positioning, brand, and growth objectives.
Responsible for creating a unique value proposition for our digital range based on data and insights and customer, user, and business needs.
Set processes and ways of working, both for the team of specialists within SEM, Paid Social, organic social, affiliate, and E-mail, and for key stakeholders within the organization, to align our digital marketing strategy.
Initiate and conduct tests and challenge existing digital marketing strategies and activities to make sure that we have the right priorities and focus for us to reach our goals.
Analyze and report all digital marketing activities to ensure that we maximize ROI/ROAS.
Be a part of driving our digital customer experience and customer journey
Monitor trends and drive development in the digital marketing area, with internal and external partners, to make sure that we stay up-to-date and we always put our customers in focus.
Responsible for staff recruitment, setting goals, role delegation, objectives, establishing priorities, and salary adjustments in collaboration with Head of Marketing and Communications.
Motivate, coach, and develop the Digital Marketing Team
Budget responsibility for the department



Qualifications
+7 years of experience within marketing and communications, specializing in digital marketing.
Proven track record of successfully setting and driving digital marketing strategies on a global level
Solid knowledge of digital technologies including those involving content management, SEM, email; social media; affiliate marketing, and to some extent web site usability and web analytics
A structured and organized leader with experience in successfully leading teams of digital marketing specialists
Strong ability to inspire others and to communicate and visualize concepts and ideas
Track record of change management and experience from developing ways of working and processes internally as well as with external partners, from brief to delivery of content to secure creation of impactful communication
Knowledge of the prerequisites for successful digital presence and omnichannel customer/user experience
Strong analytical ability and proficiency in analytical tools (GA etc.)
Communicative and collaborative cross-functionally - strong team player
Drive and Initiative and a strong ability to grow the brand long-term without losing short term focus



Additional Information
About the recruitment process
This is a temporary position based in Stockholm and you will report to the Head of Brand & Marketing. If you feel your experience, skills, and ambitions are right for this role, please apply with your CV in English latest by the 8th of April. Kindly apply through our careers page as we cannot accept applications via email due to GDPR.
We look forward to receiving your application!
At H&M Group we strive to have a fair and inclusive recruitment process. Why kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases.
Working at H&M Group in another country right now? Read more about what relocation support applies for you in our Global Mobility handbook on Inside. If you have any questions reach out to your closes HR.