Digital Marketing Specialist

As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.
Join our journey - to inspire and shape the future of intelligent load handling
Hiab is in a transition phase from traditional marketing to automated data-driven marketing efforts. As a marketing automation specialist you are part of leading this change. In the role, you work with marketing automation platforms to tailor customer experiences based on data and insights. You support the organisation in creating automated nurture flows and automating communication and interactions during the customer journey. The job also involves implementing and evaluating the marketing automation framework and analysing results from activities. You will also be part of procuring and setting requirements for technical systems in marketing automation.
This role appeals to a candidate who is structured and able to inspire others. You will be part of a change journey and influence our transition. You will work closely with different stakeholders in marketing, and information management.

Your responsibilities:
● Take responsibility for further developing our digital marketing ecosystem and marketing automation using Salesforce Marketing Cloud;
● Support the marketing team in lead generation program planning, execution and follow-up;
● Creating, testing and publishing lead nurturing and marketing automation programs;
● Build out customer lifecycle journeys and email campaigns using Salesforce Marketing Cloud including automated and triggered campaigns;
● Work closely with marketing team and process owners to identify business needs, mapping the needs to Marketing Cloud solutions, and ultimately executing on the campaigns in Email Studio, Automation Studio, and Journey Builder;
● A/B testing and user testing;
● Define and follow up performance metrics. Providing analysis, reporting and recommendation for continuous optimization;
● Stay current with digital marketing and marketing automation technology and trends;
● Execute personalization and extensive audience segmentation within Salesforce Marketing Cloud utilizing SQL;
● Provide product and subject matter expertise to marketing organisation;
● Build and maintain solution related documentation.


Your experience:
● B.Sc. or M.Sc. degree in relevant field with 5+ years of work experience from digital marketing, web content management and marketing automation;
● Broad experience with digital analytics (Google Analytics) and Salesforce Sales Cloud;
● 2-4 years of extensive, hands on experience with Salesforce Marketing Cloud, deploying marketing automation campaigns for real world marketing initiatives;
● Marketing Cloud Administrator certification is preferred;
● Knowledge of Salesforce Marketing Cloud data structure and functionality;
● Solid project management skills;
● Self-starter with a can-do-attitude, you see what needs to be done and get it done;
● Team player with excellent interpersonal skills and cultural sensitivity to form strong networks within the organization;
● Fluent written and spoken English, other languages are a benefit.

We also value:
● Organized and ability to multitask;
● Ability to analyze problems/issues from various angles and create structure;
● Driven to succeed.


Interested to join?
We offer you a position in a global organisation where you are challenged with interesting and diverse tasks. These tasks will provide a great opportunity for you to grow professionally. If you are excited about this opportunity, please submit your application. Only shortlisted candidates will be contacted.
Hiab is part of Cargotec
Hiab is the world's leading provider of on-road load handling equipment, intelligent services and digitally connected solutions. As the industry pioneer, Hiab's more than 3,300 employees worldwide focus on our commitment to increase efficiency in our customers' businesses and to shape the future of intelligent load handling.

Hiab's offering encompasses class-leading load-handling equipment, including HIAB loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT truck mounted forklifts, MULTILIFT demountables, and tail lifts under the ZEPRO, DEL, and WALTCO fabrands. Hiab's ProCareTM service, award-winning HiVisionTM crane control system, and HiConnectTM platform demonstrate our constant drive to provide intelligent services and connected solutions that add value to our customers. www.hiab.com

Hiab is part of Cargotec. Cargotec's (Nasdaq Helsinki: CGCBV) sales in 2020 totalled approximately EUR 3.3 billion and it employs around 11,500 people. www.cargotec.com