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passerat.
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We are looking for a dynamic Marketing Specialist
with expertise in email marketing, social media (LinkedIn, YouTube), and a flair for graphic design and video production.
You will focus on creating and managing lead and email automation flows, monitoring lead conversions, and ensuring the effective use of Zoho CRM and Zoho Marketing to enhance customer acquisition, retention, and satisfaction. You will play a crucial role in driving customer-centric strategies, leveraging data to improve customer interactions and work close with the COO building a global brand in the Security Industry. The ideal candidate brings a marketing background, extensive experience with Zoho and is used to working in an international and multicultural tech company.
We currently have one webmaster and we are looking for a temporary graphic designer as well, all based in Malmö reporting to the Chief Operating Officer.
Key Responsibilities
Manage and grow the company's brand awareness through online presence on LinkedIn, YouTube and other social media platforms and working close with the webmaster.
Focus on ongoing optimization and monitoring of our digital campaigns and reporting on results in relation to ROI and KPI
Develop and execute targeted email marketing campaigns to engage and convert leads
Deliver writing, editing, and storytelling content for creating engaging communication materials
Create compelling visual content for social media, email campaigns, and websites, including videos and graphics
Qualifications
Experience in digital marketing, including email marketing, social media, and content creation
Proven experience in marketing and product launch communication
Strong project management skills with the ability to manage timelines, budgets, and cross-functional teams
Preferred Skills
Must be familiar with Zoho CRM and preferably Zoho Marketing and email automation as these are our tools
Experience working with sales teams and product management to align marketing efforts with business goals
Familiarity with public relations strategies and media outreach is a plus as we are a public company
Graphic design or video production skills are a plus
Design eye-catching banners, posts, and promotional materials aligned with the brand’s identity
Analyze and report on email and social media performance, implementing improvements for better results
Stay current with industry trends and best practices in email marketing, social media, and digital content creation
Ability to manage multiple projects and deadlines in a fast-paced environment
Knowledge of SEO and paid social media campaigns, Basic HTML for email templates
Copywriting experience is a plus
Benefits
Work in a creative and fast-growing team
Opportunities for professional development and growth in digital marketing
How to Apply
Please apply with your CV, portfolio, and a brief cover letter highlighting your experience with email marketing, social media management, and graphic/video design. Selection and interviews will be performed continuously.
About Irisity
Irisity is a leading provider of AI-powered video analytics solutions. We develop deep learning-based algorithms upgrading security cameras into intelligent detection devices while safeguarding personal integrity. We believe that enhanced AI performance, ethics, and privacy go hand in hand, creating a positive mark within the camera security industry.
Irisity currently serves customers in more than 90 countries and has offices in Sweden, the USA, Singapore, the UAE, Israel, and Hungary and operates through a network of resellers, partners, security companies, and camera manufacturers globally.
As a global company, we value diverse teams that can contribute to our team success through their unique perspectives, experiences, and backgrounds.
Read more at www.irisity.com