Digital Marketing Specialist (SEM)

Thule AB, Malmö


Thule Group is a world leader in products that make it easy to bring the things you care for — easily, securely and in style — when living an active life. Under the motto Active Life, Simplified. — we offer products within Sport&Cargo Carriers (e.g. roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids (e.g. bicycle trailers, buggies and child bike seats), RV Products (e.g. awnings, bike racks and tents for motorhomes and caravans) and Packs, Bags & Luggage (e.g. hiking backpacks, luggage and camera bags).
Thule Group has about 2,300 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2019, sales amounted to SEK 7 billion.
www.thulegroup.com


Do you share our passion for an active lifestyle? The position as Senior Digital Marketing Specialist SEM at Thule Group gives you an opportunity to work with a great team of people and help us to drive more sales by generating more qualified traffic to our website. About the position


As our new Senior Digital Marketing Specialist (SEM), you will be part of the Global Online team that drives the development and maintenance of our Global Online presence to efficiently support our growth ambitions with a strong focus on online sales.


In this position, you will support the team by managing and optimizing search engine ads as well as YouTube ad campaigns globally to maximize ROI.


Your responsibilities will include


In this position you will:
Set-up, manage and analyse paid search, display, shopping and YouTube ad campaigns globally
Management of ad spend with weekly reporting, performance analysis, and bid optimization techniques
Create and maintain both high level and detailed reporting on performance of brand, campaigns, and keywords across paid-search networks
Perform ongoing paid keyword discovery, expansion and optimization
Implement remarketing strategies
Keep up-to-date with PPC best practices, keyword research tools, and industry plus competitor research
Collaborate with the content team to optimize ad copy and landing pages



Your profile


To be successful in this position, we believe that you:


Have 5+ years of experience and proven success in a similar SEM role
Have full proficiency in Google Ads, Google Analytics, Google Data Studio, YouTube Ads
Hold a degree in Digital Marketing, Business, E-commerce or another relevant field
Hold a recent Google Ads certification
Have strong analytical skills as well as written and verbal skills
Have a high level of accuracy and attention to detail
Are fluent in English (other languages, especially German is a plus)
Have proficiency and experience in managing multiple projects and able to organize, prioritize and structure workload



On top of that, it’s a plus if you have


Experience with Pinterest, Facebook and Instagram ads
Experience with SEO
Proficiency in Microsoft Excel / Google Sheets
Knowledge of Google's other product offerings for advertising (Display marketing, re-marketing, video marketing, Gmail sponsored promotions, Mobile, etc.)



We believe in strong teamwork, both within the team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it.


Application


The position reports to the Global Performance Marketing Manager, Quentin Reyners, and is based in Malmö, Sweden. If you believe you would enjoy working in a flexible and growing global branded consumer goods company and feel that the professional tasks will be challenging, please submit your application and references no later than December 4th, 2020.