Digital Marketing Specialist to Bauer Hockey

Do you have what it takes to win?
Like a championship team, a leading global sports brand is built with a solid foundation of players at all levels who have an unending desire and dedication not only to succeed, but also to win. At Bauer Hockey our championship team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players.
Want to join our team as a Digital Marketing Specialist?
Responsibilities
The Digital Marketing Specialist is responsible for helping to build and strengthen our presence in all digital channels.
In collaboration with our global marketing team, develop digital strategies and customer journeys to reach the right target groups.
Drive our presence on our Nordic social media platforms, both organic and paid content.
Work together with others in the marketing team to implement content strategy adapted to the right target group and channel that helps us reach our goals.
Measure and analyze traffic, campaigns, and important metrics along with constantly work on improvements to achieve better results.
Develop influencer marketing relationships and programs to support product and brand goals.
Leverage our partnerships with organizations and federations to source content and elevate marketing support.
Create social content at key hockey events.
Collaborate with our DTC team in the Nordics with merchandising and promotion plans.
In collaboration with our global marketing team, develop and optimize SEO.
In collaboration with our global marketing team, optimize campaigns in Google ads.
Conduct e-mail marketing for our Nordic DTC.
Collaborate with our international distributors around development of their digital presence, driving success for key campaigns.

Your profile
We believe that you are a curious person who has a genuine interest and good understanding of digital channels, tools, and trends. You enjoy working in a team and find it a fun challenge to come up with creative methods to reach your target group. You are a doer and motivated by taking responsibility for your digital area. You are structured in planning and always meetings deadlines. We believe that you have a certain interest in innovation, technology, and sports. Furthermore, you are flexible and have a positive attitude.
Qualifications
Post-secondary education that is suitable for the role
Experience of working with SEO, SEM and Paid Social and thus documented experience from Google Analytics, Google Ads, Facebook (Meta) Business Manager and preferably also LinkedIn Campaign Manager,
Experience from working in a CMS tool
Knowledge in CRM and e-mail marketing
Speaks and writes Swedish and English fluently

Application
Do you feel that you would fit in with us? Write an application and tell us exactly what you can contribute with and what skills you possess. Please specify which systems and programs you have experience working in. Your application should include a CV and personal letter.
Interested yet? Good. Us too. We will let you know more around what we offer once we meet. We're interested in learning more about you and appreciate you taking the time to apply online at www.bauer.com/careers. Please note that we do not accept applications via e-mail, due to GDPR.