Digital Marketing Specialist with a strong digital marketing toolbox

For our team in KOMPAN Sweden, we are searching for a new colleague with a strong digital marketing toolbox in terms of SEO, Google Analytics, social media and retargeting traffic on the web.
Focus on digital marketing skills
In this role as Digital Marketing Specialist, your primary task will be to launch new products and work on new market collateral. Furthermore, you will work on other campaigns via web, social media and email campaigns. You will secure that all marketing activities are turned into digital activities, i.e. content creation and upload to all channels. Including to:
Prepare content and setup of the right target segment email lists in the CRM system
Prepare campaigns and retargeting on social media to the target segments
Setup of content in our CMS-system
Analyse data of all marketing activities to optimize our efforts

Further to this, your tasks will include to:
SEO optimize web pages based on reports on searches in the local market
Translate/proofread content, e.g., product information, campaigns, marketing collateral
Identify great customer stories that can be turned into videos, photos and reference stories for the KOMPAN Group and arrange the video/photo shoots and write reference stories
Arrange and occasionally conduct webinars based on existing webinars
Develop local campaigns that support local initiatives in collaboration with management and help spot market trends, competitor initiatives and blue ocean in the market

Your background and experience
You will be experienced in working in several content management systems (CMS). You bring knowledge about CRM systems, email marketing platforms and Digital Assets Management (DAM). You are a good copy writer and have a flair for good wordings, and you are able to spot the good story that will capture our customers.
Ideally, your background is in marketing, web, media or similar. You are proficient in MS Office and Google Analytics. You are fluent in Swedish and English both orally and in writing.
As a person, you have a professional and proactive attitude. You will be a good presenter of KOMPAN and our core offerings. It is important that you are autonomous and self-propelled and have excellent project management skills.
The team at KOMPAN
You colleagues will primarily be sales management and salespeople, inside sales, and designers & visualizers, etc. Your colleagues will also be a two-digit team at our headquarters in Denmark with very wide and deep marketing knowledge of all kinds.
How to apply
If this sounds appealing to you, we would love to hear from you! Please include a cover letter in Swedish explaining why you would be a great fit for this role. We interview candidates continuously. Deadline for applications asap. We look forward to receiving your application. For questions, please contact Bid Manager Kajsa Stark on KajSta@Kompan.com
Let’s play!
KOMPAN’s purpose is to help our customers create a healthier and happier society and have done so since 1970. We are market leaders in delivering state of the art playground and fitness sites. We design, produce and install more than 1,000 playground and fitness areas each month across 90 countries - corresponding to an installation every 44th minute.
KOMPAN playgrounds stand against both weather and use and look great for decades. We use material of the highest quality, which is tested at our workshop in Denmark, Scandinavia, where we also develop and test our new products. Research, form and functionality are combined into solutions that are packaged with modern Scandinavian design.
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