Digital Marketing Specialist/Webmaster

HemoCue, sedan april 2013 en del av Radiometer Group, är ett världsledande företag inom patientnära testning. HemoCue AB, beläget i Ängelholm, introducerade 1982 det första patientnära hemoglobintestet. Företaget säljer även patientnära tester för glukos, urinalbumin, HbA1c, totala antalet vita blodkroppar (B-LPK) och 5-partsdiff. Besök vår hemsida för mer information hemocue.com

The Digital Marketing Specialist/Webmaster is responsible for the execution of the HemoCue global digital marketing presence and strategy. The focus is deliver high ROI on digital marketing programs, as well as enhancing the execution of digital programs to directly improve traffic, engagement, lead generation and lead nurturing. You will be working with all aspects of digital communications, including social media, with a strong focus on web throughout the regions we operate in. The Digital marketing Specialist/Webmaster will work within the Global Marketing Team and interface with the IT department as well as external vendors. Responsibilities include, but are not limited to, setting up web pages, campaign landing pages, identify and implement search strategy as well as identify new opportunities to increase search exposure. We are looking for highly motivated, creative hands on a person with strong technical and marketing background including leadership abilities.



The job

Manage the content and functionality of the company public website. Manage web analytics including SEO and SEM, utilizing Google search console, DOMO, MOZ and other relevant tools to improve the HemoCue presence, communication and relevance for our customers. Lead and support local webmasters, including analytics. Comply with regulatory routing, documentation and archiving standards. Identify opportunities for applying new technologies, digital products, services and trends that supports and enhance the HemoCue digital presence. Coordinate with external marketing partners to ensure projects and programs are executed efficiently and cost effectively.


Secure a safe and sustainable technical platform including updates and editing of digital templates

Travel activity of 5 to 10% is to be expected.

Qualifications

Bachelor’s degree (BA/BS) in Marketing or a related field is preferred + 5 years from global digital marketing prescense and strategy + 3 years working with SEO tools and/or analytics Excellent understanding of a web environment, web based communication and online marketing Working experience as webmaster leading mainainance, development and deployment, preferably utilizing Sitecore CMS Hands-on experience of technical website elements and its impact on SEO and other metrics, including Google Analytics implementation Experience of the Adobe Creative Suite: Illustrator, InDesign, Acrobat and working with Photoshop and transferring Photoshop content to wireframes and designs is a plus Mobile app development experience on iOS and/or Android platforms are pluses Excellent communication skills with the ability to interact with all levels within the organization Excellent creative mindset mixed with a strong logic and understanding of design principles Ability to handle multiple tasks, meet deadlines, and turn projects around quickly Strong problem analysis and problem solving abilities Strong ability to work in a team environment
Interviews will be held as soon as relevant candidates have been identified

...so please do not hesitate to apply in English. Start the application process by visiting our Career Site at www.hemocue.com/jobbsidan and follow the guidelines. Please upload relevant documents and fill in as many fields as possible. This will increase the chances of a right match and also put you in a better position if a similar job matching your requirements and skills should become vacant.

We offer you

Unique opportunity to be a part of the highly dynamic business environment of HemoCue and Danaher. It is an offer of interesting work in the field of medical technologies, where knowledge sharing and professional respect combine to make it both fun and meaningful to go to work. We offer you 'freedom with responsibility' and opportunities for further education and training.

The place of work is Ängelholm, Sweden, however, we are open to consider other arrangements which involve partial work from our Copenhagen office.

For further information, please contact Director Special Projects & Digital Marketing, Staffan Ahlandsberg at tel. +46 734 14 03 22 or Staffan.Ahlandsberg@hemocue.se

For trade union matters, please contact, Patrik Heimby, Unionen +46 431 48 14 10 or, Lars Bergman, Akademikerföreningen, +46 431 48 15 60.