Digital Platforms Manager - Europe Flexible

The Global Marketing department at Kanthal is a truly diverse and international team supporting our business in building new relationships with the target group and creating awareness about our offering in various industries. Working with marketing and communication calls for always being one step ahead in understanding trends, competition and customer satisfaction, and now we’re looking for a Digital Platforms Manager to join us in challenging the status quo to strengthen the KANTHAL® brand.
About the job
In this position, you’re responsible for managing and developing our digital platforms for various communication needs. You manage all content for digital channels and ensure efficient lead generation for our sales function, and you do this through both strategic and operational efforts related to our platforms and website architecture in terms of design, functionality, structure and usability. You set and communicate the requirements for efficient internal and external communication initiatives - tracking and analyzing user trends and implementing new functionalities and design features to enhance user experience as well as to attract and retain customers.
In combination with evaluating and developing our content and channel utilization, you ensure excellent return on our investments as our conversion of interactions on the web gives us valuable insights. In collaboration with different functions within the team and stakeholders such as global product managers, sales areas, IT and external agencies, you manage various projects within your field, follow up and ensure delivery on targets. Driving improvements, you keep us innovative and in the frontline of digital trends.
The location for this position is flexible between our Swedish site in Hallstahammar (Sweden) and any of our other sites across Europe.
About you
We’re looking for someone with experience from website management and web editing, as well as knowledge of digital platforms, lead generation and lead conversion. You’re also comfortable working with EPI server, Marketo or other marketing automation systems along with Showpad and Google ads and used to analyzing data in tools like Google Analytics, SEM Rush and Hotjar. If you have content marketing skills and any additional experience from working with chats or chatbots, we consider this an extra bonus. Any previous data analytics skills are also considered advantageous. We also believe you have a relevant university degree for the role, and as we are a global company, you need excellent communication skills in English.
As a person with a keen interest in digital marketing, you see the importance of cultivating our growing digital platforms. With a freedom to act and taking ownership, you drive and empower others to succeed in our common goals! Being analytical, you have both the interest and the ability to analyze data and draw conclusions regarding continuous development of our platforms and associated tools. You’re purpose driven, curious, thorough and courageous, and you challenge both colleagues and stakeholders where needed to deliver high quality results, progress and success. As a genuine teamplayer in this small team, you value collaboration and know how to successfully act and create meaningful, value-adding relationships in a multi-cultural environment.
A glimpse of our culture
At Kanthal, we’re open-minded, intelligent and resourceful. We’re at the forefront of interesting and powerful new technology, approaches and applications and shape our business with the future firmly in mind. For us, success is a team effort, and we value diversity and are committed to creating an inclusive culture where people can be themselves and reach their full potential. So, we invest in supporting each other, learning together and celebrating our differences.
About Kanthal
Kanthal is part of Sandvik Group, and a world-leading brand for products and services in the areas of sustainable industrial heating technology and resistance material. We develop innovative solutions in creative partnerships with our customers, and with a strong commitment to reduce the environmental impact. With skilled people and pioneering technology, we are enabled to support some of the world’s most exciting and biggest projects.
Application
Send your application no later than March 8, 2021.
Read more about Kanthal and apply at home.sandvik/career (Job ID: R0024275).
Contact information
For further information about this position, please contact:
Maria Lorenzson, recruiting manager, +46 (0)220 210 93
Union contacts – Sweden
Satu Danielsson, Unionen, +46 (0)220 216 02
Petter Lindblom, Akademikerföreningen, +46 (0)220 216 63
Johan Baringson, Ledarna, +46 (0)70 616 20 54
For more information about the recruitment process, please contact HR Services, +46 (0)26 261 444.
Recruitment Specialist
Magnus Pålsson
We have already decided on which advertising channels and marketing campaigns we wish to use, and respectfully decline any additional contacts.
Sandvik is a high-tech and global engineering group offering products and services that enhance customer productivity, profitability and safety. We hold world-leading positions in selected areas – tools and tooling systems for metal cutting; equipment and tools, service and technical solutions for the mining and construction industries; products in advanced stainless steels and special alloys as well as products for industrial heating. In 2020, the Group had approximately 37,000 employees and sales of 86 billion SEK in more than 150 countries within continuing operations.