Digital Specialist - SEM/SEO

If you have a proven track record in driving top of funnel leads via digital campaigns and creating pipeline generation at scale, we would love to connect with you!
Your.Rentals is a #TechStartup creating and operating the most complete short-term rental management platform that enables property managers to sell more on channels like Airbnb, Booking.com, VRBO, TripAdvisor, and work less.
Short-term rentals are the fastest growing accommodation type, and one of the main engines of the booming travel industry. Every day is a rewarding experience to work with talented and passionate people in a truly multinational company!
Location: Malmö, Sweden


Responsibilities
Be our Google Ads and Facebook Ads go-to person. Set up, manage and continuously optimise multiple campaigns in scale to maximise conversions and minimise acquisition cost.
Analyse data of each campaign and compare results between Google Ads and Facebook Ads to provide insights for budget allocations across paid channels, markets, demographic and devices.
Run A/B tests and manage an experiment board.
Manage the creation of conversion-focused landing pages to optimise the ad performance.
Install tracking to enable the marketing team to analyse the conversion results and the sales team to follow up with leads.
Perform ongoing keyword research including discovery and expansion of keyword opportunities to support both SEM and SEO.
Create weekly and monthly reports to share any highlights/learnings, and provide insights for next tests.



Requirements
3+ years of digital agency experience with a proven track record in paid ads that drives high ROI growth.
Strong understanding of the web ecosystem and user journey.
Experience in managing one or more of these channels: Google Ads, Facebook Ads, SEO.
Ability to work independently to identify conversion opportunities, explore ideas, and prioritise tests.
Data oriented, having a sound understanding of web user behaviour and its analytics, can monitor and execute campaigns based on performance data.
Eager to test new marketing tactics and initiatives, using data to analyse and optimise outcomes.
In-depth experience with tools, e.g. Google Ads, Facebook Ad Manager, Google Analytics, Google Data Studio, Google Tag Manager, Unbounce, Hotjar, Mailchimp, and certain experience with Intercom, SEMrush, Wordpress.
Excellent written English skills, ability to produce high-quality ad copy. An additional European language will be a plus.
Well organised and detail-oriented.
Self-starter and self-learner continually looking to deepen their knowledge.



Who we are looking for
You’re passionate, have a hunger for knowledge, and dedicated at work. You are result-driven and hold yourself accountable to your own commitments but also embrace teamwork and collaboration to achieve marketing goals. We work in a fast paced environment which requires flexibility so you should also be open to change.


What we offer
An exciting startup environment together with an experienced and ambitious team based in Malmö. A chance to work in a fast-growing travel technology business and modern digital marketing. We have the ambition to become best in class in travel technology & digital marketing and we are looking for talent that is willing to experiment and work towards that goal. Benefits in our Malmö office include company laptop, friskvård, opportunities to work from home, and being part of a multicultural team boasting 12 nationalities.


Our team & culture
We are based in Malmö, but our team members come from everywhere in the world. Each of us speaks multiple languages and has international experience.
Most importantly, we’re a team. We work collaboratively, always focused on creating something of real value. Our culture and office remain a place of collaboration, fun, creativity and great work. We believe in work hard, play hard!


About Your.Rentals
In the past, property managers needed to choose a Property Management Software (PMS) and connect it to a Channel Manager to manage and distribute their properties to different channels. We've simplified everything, so property managers have it all in one place. One login to build and manage their listings, distribute to 25+ OTA channels such as Airbnb, Booking.com, VRBO, TripAdvisor, source and process Direct Bookings (from their website, email campaigns, social media etc) and manage all their bookings in one place. One login. All of the features in one place.
Read more at www.your.rentals