Digital Specialist - SEM/SEO

If you have a proven track record in driving top of funnel leads via digital campaigns and creating pipeline generation at scale, we would love to connect with you!
Your.Rentals is a #TechStartup creating and operating the most complete short-term rental management platform that enables property managers to sell more on channels like Airbnb, Booking.com, VRBO, TripAdvisor, and work less.
Short-term rentals are the fastest growing accommodation type, and one of the main engines of the booming travel industry. Every day is a rewarding experience to work with talented and passionate people in a truly multinational company!
Location: Malmö, Sweden


Responsibilities
You’ll be part of our Marketing team but also providing services to our Product team and Sales and Key Account teams. As elements of this role are strategic, you’ll also work with the CEO on strategic initiatives.
Be responsible for top-of-funnel customer acquisition via paid and organic lead generation, including strategy, budgeting and planning, execution and optimisation.
Analyse attribution and revenue for our customers to better target campaigns to deliver high value customers.
Build a strong relationship and processes with our Sales and Key Account teams to ensure customer acquisition works hand in glove with sales.
Work closely with a group of customers to help them to grow their business, including sourcing bookings from guests and generating leads from landlords.
Together with our product team, develop a model to provide marketing services to our customers, including planning the tech set-up, recruiting team members and managing from an operational perspective.



Requirements
5+ years of digital agency experience, working with multiple clients including technical set-up of campaigns, performance reporting, return on spend and client relationship management.
Experience in planning and running SEM campaigns.
Experience in driving organic referrals via an SEO strategy.
Experience running campaigns across various online advertising platforms including Google Ads, Fb Ads Manager, Linkedin Ads, Twitter Ads and able to learn and keep up with the updates of the platforms.
Expertise with Google Ads Editor, Master and sub accounts, automated campaign generation (from database content), optimising automated campaigns etc.
Experience in hiring new staff, developing and leading a (remote) team.
Data oriented, having a sound understanding of web user behaviour and its analytics, can monitor and execute campaigns based on performance data.
Eager to test new marketing tactics and initiatives, using data to analyse and optimise outcomes.
Excellent written English skills, ability to produce high-quality ad copy. An additional European language will be a plus.
Well organised and detail-oriented.
Agile and open minded.
Entrepreneurial mindset with a strong sense of revenue and cost.



Who we are looking for
You’re passionate, have a hunger for knowledge, and dedicated at work. You are result-driven and hold yourself accountable to your own commitments but also embrace teamwork and collaboration to achieve marketing goals. We work in a fast paced environment which requires flexibility so you should also be open to change.


What we offer
An exciting startup environment together with an experienced and ambitious team based in Malmö. A chance to work in a fast-growing travel technology business and modern digital marketing. We have the ambition to become best in class in travel technology & digital marketing and we are looking for talent that is willing to experiment and work towards that goal. Benefits in our Malmö office include company laptop, friskvård, opportunities to work from home, and being part of a multicultural team boasting 12 nationalities.


Our team & culture
We are based in Malmö, but our team members come from everywhere in the world. Each of us speaks multiple languages and has international experience.
Most importantly, we’re a team. We work collaboratively, always focused on creating something of real value. Our culture and office remain a place of collaboration, fun, creativity and great work. We believe in work hard, play hard!


About Your.Rentals
In the past, property managers needed to choose a Property Management Software (PMS) and connect it to a Channel Manager to manage and distribute their properties to different channels. We've simplified everything, so property managers have it all in one place. One login to build and manage their listings, distribute to 25+ OTA channels such as Airbnb, Booking.com, VRBO, TripAdvisor, source and process Direct Bookings (from their website, email campaigns, social media etc) and manage all their bookings in one place. One login. All of the features in one place.
Read more at www.your.rentals