Direct Marketing Specialist to Monki

Company Description
Fashion is our expression and we have a passion for it. But it doesn’t stop there. We want to make a difference. We want to empower women to empower the world.
As a purpose-driven brand, we at Monki not only want to be recognized for our on-trend collections and sisterhood values, but also for our brave sustainability efforts, conscious initiatives , and passionate community. We’re in this for the long haul and we’d love for you to join us on this journey.
Job Description
Whatever part you play, you won’t stop saluting sisterhood. You will be part of driving global change through empowering women to empower the world. As part of Team Monki, every individual has the ability to make a difference in our business, every day, and to put Monki on the map. Our brand DNA of Empowering, Brave, Friendly, and Fun is ingrained in everything we do, and we pride ourselves in reflecting these values across all parts of the business and beyond.
As the Direct Marketing specialist, you will work in a dedicated online team, in close collaboration with your nearest colleagues and our CRM Specialist. Your main responsibilities include setting, driving, and executing the direct marketing channel strategy from a brand, sales, and customer engagement perspective.
This role will be focused on planning, coordinating, and publishing the Monki Newsletters
Driving the lifecycle and onboarding program in collaboration with our CRM Specialist.
You will be the contact person and collaborate with our Business Tech organization to drive initiatives related to the email marketing channel to enable a more relevant customer experience.
You will also work with insights and constant improvement, initiating, driving, and analyzing tests of the channel in collaboration with relevant stakeholders.



Qualifications
You want to empower everyone around you to be who they want to be. As a person, you dare to be progressive and take brave decisions by being creative, passionate, and results-driven. You are inclusive, open-minded, and have a big heart. Embracing those around you and celebrating individual differences – together you inspire change. Happy to lend a helping hand when needed, you don’t leave anyone behind. You are optimistic and like to bring a smile to people’s faces. You think big, embrace change and enjoy teamwork.
To be successful in this role we see that you have the ability to switch back and forth from day-to-day operational work to analysis and coordinate to improve and expand our direct marketing range. As a person, you are confident in your own abilities and understand that teamwork will produce great results.
We would love to meet someone who:
Relevant education or experience/knowledge for this role including Google analytics, email marketing systems (such as Apsis, Mail Chimp, Adobe Experience Manager or Adobe campaign) and ideally basic html skills
Ideally experience of setting up A/B testing within the email channel and evaluate and optimize based on the result
Strong analytical skills and experience in using data to find insights and create relevant customer communication, e.g. email, SMS and app pushes campaigns
Have a visual eye, with the ability to create an inspiring and commercial looking newsletter, always with the customer and Monki top of mind
Have a strong understanding and passion for the customer experience
Strong interpersonal, written and verbal communication skills
Proactive with the ability to organize, and able to prioritize strategically and operational



Additional Information
Please note that we are an international company, and our internal language is English. The job is placed in our Head Office in Gothenburg and a full-time permanent position. Apply with CV in English as soon as possible but no later than the 8th of July. Due to GDPR, we only accept applications through our career page. H&M Group strives to have a fair and inclusive recruitment process. We kindly ask you to not attach a cover letter to your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.