E-commerce Activation Manager

Global Company within Health and Hygiene in Gothenburg is looking for E-commerce Activation Manager!

Om tjänsten
The E-commerce Activation Manager is responsible for recommending, co-executing and evaluating E-com demand creation plans following the 5 E-com “P” principles (i.e. Product, Price, Place, Promotion and Product Detail Page) for selected regional key customers in alignment with BU Marketing strategy and with the ultimate goal to deliver KPIs set by the E-com Sales & Merch team.
He/she is a regional advocate and subject matter expert for all demand creation levers with select E-com customers and has a critical role in establishing Essity’s Professional Hygiene business unit as an expert thought leader and performer in the evolving B2B E-commerce space.


Dina arbetsuppgifter i huvudsak
1. Plans, recommends, co-executes and evaluates customer-specific online campaigns to support financial goals set by the E-com Sales & Merch team in alignment with the BU Marketing and Customer Marketing plans.
2. Collaborates with BU Brand Activation team in developing strategies and implementing/optimizing activities to win share of search.
3. Commissions the development and continuous optimization of localized product content via strong briefing process; tailors content as needed to ensure consistency and best fit to selected key customer’s needs.
4. Leverages analytics tools (Clavis/Power BI, A/B testing, etc) to continuously test/measure, optimize and scale localized product content, search and media activation campaigns in collaboration with Brand Activation team and in support of the E-com Sales & Merch team.
5. Supports the strategic/annual planning process by recommending an omnichannel regional demand creation plan that delivers on the E-com Sales & Merch team goals and BU Mkt strategic priorities (i.e.innovation launches, branding, etc).
6. Delivers regional share of search and Marketing ROAS/ROMI KPIs; supports regional E-com Net Sales, Content Compliance and Gross Profit goals.
7. Collaborates with E-com Sales & Merch team, customer marketing and BU Marketing to plan and execute demand creation initiatives as part of the customer’s JBP process .
8. Act as an E-commerce consultant enabling local customer marketing teams to access existing content, tools, best practices and capabilities for execution outside of the E-com key customer scope.
9. Key liaison between E-com and local agencies; responsible for directly managing agencies or supporting agency relationships.
10. Regional voice to BU teams; monitors regional market, competitive, customer and shopper trends to inform content and marketing localization process; strongly informs the re-defining and development of creative/copy style guidelines.
11. Regional advocate, Subject-Matter-Expert (SME) and evangelist for all demand creation activities; key initiator and contributor to best practice sharing, networks and projects across the organization; collaborates across regions to enable standardization when possible.


Vem är du?
Significant Digital Marketing / E-commerce experience in relevant industry.
Important to have experience from working for an international corp.
Business curious!


Om verksamheten
This is a consulting assignment at the "Global Company" for 12 monthts time and with possibilities of extension. During the period of the assignment you will be employed by Poolia.

Start date April/May 2021.

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If you have any questions or comments, please don't hesitate to contact me.