E-commerce Optimization Executive

BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT SWEDEN IS LOOKING FOR AN E-COMMERCE OPTIMIZATION EXECUTIVE


ROLE POSITIONING AND OBJECTIVES
Do you have a passion for FMCG? Do you have experience with building strong activation plans? And are you eager to develop your skills further and to be challenged? Now is your chance! British American Tobacco Nordics is currently looking for a new E-commerce Optimization Executive. The position is based in our ambitious and dynamic Brand Activation team in Malmö.


The team
Being at the forefront of the business, the role of the Brand Activation team is to ensure a seamless development and delivery of activation plans. It is essential that BAT can follow the shoppers throughout the entire journey, recommend activation strategies in accordance with the consumer trends and drive the transformation of Brand Activation.
An extraordinary confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially risk reduced products. You will help deliver our strategy of shifting the business from a traditional tobacco company to a provider of next generation nicotine products. Your knowledge and passion are what matters because that's what will shape our future.
As our new colleague in the Brand Activation team, you will be working with fellow passionate and creative marketing professionals. We are a dynamic team who work hard towards the same goal. Common to the whole team is our drive to grow as an organization, grow as individuals and transform the tobacco industry. All the while, we still have fun.

The job
You will support our Brand Activation team by driving and optimizing our e-commerce, while also being part of maintaining and developing concrete digital data and execution to inform and increase business performance. In close collaboration with the Brand Activation team as well as with our Digital IT and Business Intelligence teams, you will play a key role in ensuring that we are at the forefront of digital transformation in digital marketing data and insights.
The position is based in our Nordic head office in Malmö (Hyllie Stationstorg 31, 215 32 Malmö). Take a virtual tour and learn more about our office culture here: Welcome to BAT Sweden


ACCOUNTABILITIES
Being an expert working with digital analytics and performance data.
Further developing existing tracking setup into elevated end user analytics across entire user journey to inform ongoing funnel optimizations.
Supporting lead generation initiatives.
Co-developing extended data collection across entire ecosystem and conversion funnels and analyzing drop-off points, ensuring connected digital eco-system tracking.
Supporting the team in actionable insights and identifying conversion optimization opportunities in conversion funnels.
Manage digital assets needed to execute best in class product pages for all new product launches.
Secure content implementation.
Enforcing analytics and supporting a data driven mindset throughout the team.
Creating goals funnels, segment reporting, performance tracking, custom reporting, ad hoc analysis, and dashboards.
Data reporting and ongoing performance measurements, generating and visualizing data insights for various audiences.



EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
Strong analytical skills, a data-driven thinker, paired with your solid knowledge of digital data, analytics, and e-commerce
Excellent communication skills and find it natural to visualize complex data in an actionable manner, coupled with the ability to influence senior stakeholders by extracting the most important aspects of the details into an elevated strategic perspective
Minimum of 2+ years of experience in data and analytics or content specialist role where you come with proven experience in both technological as well as commercial aspects of the area


Technical / Functional / Leadership Skills Required
Excellent knowledge of various tracking and analytics frameworks (preferably Google Analytics).
Strong understanding of digital marketing metrics, including establishing goals and tracking performance.
Thorough understanding of all touchpoints within the digital eco-system, including PPC, SEO, Display/Programmatic, Social, CRM etc.
Great understanding of juggling tech, data, and analytics, knowing that detail is key.
Flair for presenting findings in dashboards and in ad hoc presentations.
Eager to be part of driving a new data driven agenda in a large organization.
Fluency in both written and spoken English.
A commitment to self-development.


BENEFICIAL
Digital capabilities or experience within Business Intelligence and Analytics are considered an advantage
Experience from the FMCG industry and fluency in one of the Scandinavian languages is considered an advantage, but not a requirement.
Preferably knowledge with Magento.


WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies


BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

If you have any questions, feel free to send an email to: NEAtalent@bat.com