E-commerce Producer Newbie

Vi som jobbar på KappAhl är 4000 kollegor på 400 arbetsplatser i tio länder. Vi har olika bakgrund, ålder, kunskaper och klädstil. Gemensamt för oss är vår drivkraft – att ge många människor möjligheten att vara välklädda. Varje dag får vi inspiration av våra kunder. Vårt jobb är att ge dem samma sak tillbaka! Vi lovar dig rätten att få vara dig själv. Kappahl – här känner du dig som hemma.

Kappahl finns till för att hylla mångfalden i vardagen. Vi vill bredda definitionen av mångfald till att inkludera många olika sätt att leva – som ger alla friheten att vara sitt sanna jag, alltid. Vi grundades 1953 i Göteborg och är en av Nordens ledande modekedjor med runt 380 KappAhl- och Newbie-kanaler i Sverige, Norge, Danmark, Finland, Polen och Storbritannien. Vi siktar mot att allt vi gör ska göras på ett mer hållbart sätt. Idag består 70% av våra produkter av mer hållbara material och målet är att den siffran ska vara 100% senast år 2025. Du kan läsa mer på www.kappahl.se.


Kappahl's Online department is now looking for an E-commerce Producer Newbie associated to our expansion in Europe. You are offered an opportunity to work with varied and developing tasks in a dynamic environment. We offer a good atmosphere, exciting challenges and great opportunities to contribute and to develop!

Your responsibility As an E-commerce Producer Newbie, you are responsible for optimizing the site visually and commercially through planning, production and publication of content on out Newbie sites. The role includes product enrichment, merchandising, personalization, and updating of home pages, category pages, and menu. Here you will also have the opportunity to work creatively as you are responsible for planning and publishing content in social channels and in newsletter.

Examples of tasks:

Site administration and product management:

• Responsible for the menu, home pages, catalogues and campaign pages in consultation with Online Sales Responsible Newbie.
• Responsible for ensuring that the site is updated on time according to marketing plan and business decisions.
• Construct start and campaign pages.
• Product enrichment and online merchandising. Ensure the correct coding and mapping of products and texts to the current category/ies.
• Work with merchandising to optimize sales.
• Create directories for current campaigns and search trends.
• Be involved in developing e-commerce through ongoing projects and improvement work.
• Administration, updating and development in personalization tools.

Search & SEO:

• SEO-customize English text to all garments on the e-commerce site. Optimize product texts and keywords through Google Analytics.
• Promote integrated SEO by optimizing product texts and keywords also used in our social media and by external bloggers.
• Optimize the search engine.
• Actively work for as far as possible use of keyword analysis in the development of catalogues and newsletter communication out to customers.
Social media and newsletters:
• Plan and publish organic content on social media.
• Develop links and UTM tags for SoMe advertising.
• Plan and produce content for newsletter together with Online Sales Responsible.

Your competence We see that you who are applying have relevant post-secondary education, preferably in e-commerce, digital marketing or sales. We would like you to have experience from working with CMS tools, newsletters and social media, and knowledge in SEO and Adobe CC.

To Succeed in the role, it is a prerequisite that you communicate well Swedish and English in both speech and writing.

Your personality You are thorough, communicative and commercial. The fact that you are a team player who appreciates many contacts is a prerequisite for this role. Sometimes it is a fast pace with us, and it is important that you feel comfortable in an organization under constant development.

It is easy for you to recognize yourself in Kappahl's values – Inclusive, Courageous and Joyful .

If the description above matches you, we would like you to get in touch! We offer a role characterized by great responsibility, varied challenges and great opportunities to influence your work.

Are you interested? The position is a permanent position placed at our Head Office in Mölndal. Start as soon as possible by agreement.

We look forward to your application with CV no later than March 16 via our website www.kappahl.se/lediga-jobb. Since we are eager to find the right person to join our team, we will apply continuous selection. This means we might close the process before the set ending date.

Contact information If you have any questions about the role, you are most welcome to contact Hilda Sjörs, E-commerce Manager Newbie, +46 704715565 or hilda.sjors@kappahl.com.