Email & Owned Social Media Specialist

Do you want to be involved in setting the strategy for how we are going to work with email strategy for marketing purposes in the Travel Department?

The role as Email & Owned Social Media Specialist is new in the team. We are looking for you who are interested in working with emails, owned social media channels and other channels that can fit within the owned channel category. You’ll contribute to achieving overall business goals by working hands on with the tactical campaigns.

This role offers the right candidate an exciting opportunity for professional development! 

Become a part of transforming Europe’s leading Ferry Company
At Stena Line, we believe everything is connected. By bringing people and goods together, we enable businesses and societies to grow. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers.

Stena Line wants to continue to be a safe, flexible and attractive employer and have now introduced a flexible workplace for our office employees. We believe a hybrid solution between the office and working remote will create the best environment for us to be creative, productive and find a work-life balance creating magic today and tomorrow.

What will you do?
As Email & Owned Social Media Specialist you'll applying a data driven approach, you’ll identify opportunities for growth and relevance for new and existing customer segments. 

- Accountable for defining and driving the strategy for outbound e-mail campaigns and owned social media presence together with Social Media & Outbound Campaigns.
- Responsible for tracking, optimizing and reporting on relevant KPIs for both e-mail and owned social channels (excluding triggered communication and always on), as well as continuously run tests and optimize email campaigns - all in close collaboration with the Analytics team.
- Responsible for maximizing ROI from outbound campaigns across our 18 markets together with the Social Media & Outbound Campaigns
- Responsible for future e-mail partnership with external stake holders.
- Implementation of personalization elements across email marketing campaigns together with the Personalization team
- Working closely with the Customer Journey & Experience team to optimize the overall customer experience consisting of both Triggered (automated/always on) and Non-triggered (campaigns) communication.
- Contribute as a thought-leading, subject matter expert and customer advocate. 

Who you are 
We believe you have previous experience of working with email marketing, content and/or owned social media channels and/or other relevant areas and are familiar with See/Think/Do/Care framework and other relevant tools enabling great customer experiences and performance. You have a strong get-things-done attitude. Working collaboratively in teams, and together achieving great things makes you excited. At the end of the day we are looking for the right person not the right resume.

- Proven extensive experience working with outbound/email campaigns both strategically and operationally.
- Strong understanding of data-driven methodology to improve performance.
- Good understanding of personalization and individualization in digital marketing.
- Strong communication skills in written and spoken English and comfortable communicating with internal colleagues such as marketers, analysts and other stakeholders as well as external partners such as agencies.
- Creative skills and experience of Photoshop or similar image editing tool is a plus.

Nice to have but not essential:
- Experience in the travel industry 
- Been working in a multi-cultural company and in cross-regional marketing 
- Experience from working with cross-channel marketing campaigns 
- Adobe Experience Manager 
- Hootsuite 

Interested?
This is a full-time, permanent position based in Gothenburg, Belfast or Amsterdam within our Travel department. To apply, please register your profile and send in your application in English as soon as possible but no later than 30th of November, 2021. The selection process is ongoing and the position can be filled before the last apply-date. Please note that due to GDPR we do not accept applications via e-mail or postal service. We have collective bargaining agreements with Unionen, among others, who you can contact for more information.  

If you have any questions regarding the position you are welcome to contact Fredrik Bayati, Group Performance & Biddable Manager at fredrik.bayati@stenaline.com or about the recruitment process you are welcome to contact Anna Svedberg, Talent Acquisition Partner, anna.svedberg@stenaline.com. 

Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment.

About Stena Line
As the leader of sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 4300 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company. We believe it is up to us where we want to go next and how far we want to go. The journey starts with us.

Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.