Employer Branding Specialist

Job description
We at randstad are now looking for an Employer Branding Specialist. You will be a part of a value driven company with a good work atmosphere and organizational culture based on trust, responsibility, and respect. You will be part of a company that has a culture where you are welcomed to be yourself and that celebrate the fearlessness to think differently and to break new ground. You will also be a part of a collaborative team with high ambitions and bold targets. Most important of all, you will create a better future with our world-class technology.

As a consultant at Randstad, you are employed by us and work for one of our clients. You have the same benefits with Randstad as with any other employer with a collective agreement and benefits such as a wellness grant, occupational health care, insurances and discounts on gym memberships. In addition, you are offered a range of career opportunities. You get the chance to experience different company cultures and to gain experience from different industries, which helps you in developing your skills and building a well-rounded CV. The position can include many contacts and hence, it is important that you have a good ability to cooperate with others and good skills in communication. As a person, we see that you are driven and used to work independently. If you are looking for an employer that offers different assignments and new contacts, then you will enjoy being part of Randstad. 

Please apply at www.randstad.se. If you have any questions, please contact sabina.bursell@randstad.se.

Responsibilities
• Create a strategic roadmap for our upcoming Employer branding activities.
• Act as an employer branding subject matter expert by providing best practices, external benchmarks and innovative solutions to support the clients positioning on the job market.
• Build, curate and develop persona-based, candidate-centric or employee-centric content (including writing copy, designing graphics and creating videos) for internal and external media and communications
• Create and implement brand activation and recruitment marketing strategies specific to a business unit, talent pool and geographic region across our owned, earned and paid media (e.g. careers site, review sites, programmatic advertising, SEO and more)
• Manage the region/business unit strategy and execution for our CRM, including designing and implementing email marketing campaigns, career events and landing pages
• Grow online communities (e.g. LinkedIn, Facebook, TikTok, Instagram, etc.) including sharing content, responding to comments and questions; analyzing data insights, trends, and content performance
• Empower brand ambassadors across the organization, including helping manage our employee advocacy program, creating and delivering training, toolkits, and hosting workshops, and supporting training and adoption for technology platforms
• Project lead sustainability campaigns and initiatives and ingrain sustainability in everything we do within these areas



Qualifications
We are looking for a highly creative, detail-oriented communicator and data-driven storyteller passionate about employee and candidate experience to develop and own our Nordic Employer Brand strategy. The role will partner closely with our Talent Acquisition, P&O Partners, Sustainability management and Marketing and Communication teams.
The ideal person for this job is highly creative and able to quickly create, develop, and deliver Nordic digital content that drives brand awareness and has a strong desire to make an impact. This is an individual contributor role and has no direct reports.

• Five or more years of working experience including a minimum of two years of experience focused on recruitment marketing and employer branding.
• Previous experience with building and optimizing multi-channel recruitment marketing campaigns, including experience with a CRM and other technologies
• Creative with a strong eye for design, with experience creating graphics in Canva; outstanding attention-to-detail; impeccable writing and storytelling skills
• You are motivated, efficient and take responsibility for driving your area of responsibility and tasks on your own, while enjoying working with other colleagues to develop the work of the team.
• Strong communication and organizational skills.
• Change is your norm! You’re an agent of change and exited to incorporate new technologies and thinking

About the company
With more than 600 000 employees in 38 countries, Randstad is the global leader in the HR services industry and offers staffing, consulting and recruitment solutions in all areas of expertise. We also offer interim management, executive search and outplacement services. We have a large network of clients and candidates, which means that we convey hundreds of jobs within different industries all over Sweden. Our ambition is to be the best employer in the market. By combining our passion for people with the power of today’s technology, we help people and organizations to reach their true potential. We call it Human Forward.