Employer Branding & Value Proposition Lead

Saab is a place where teamwork makes things fly. Literally. Join us and experience our supportive and friendly workplace.

Your role

In the role of Employer Branding & Value Proposition Lead, you will take ownership of Saab's global employer brand and initiatives. This includes developing and implementing a comprehensive employer branding strategy with clear goals, objectives, tactics, and KPIs. You will be responsible for planning, executing, and evaluating campaigns that position Saab as an employer of choice over the long term.

Your responsibilities will include creating and refining messaging and marketing materials, managing budgets, and working closely with external agencies to deliver impactful results. As a subject matter expert and advocate for employer branding, you will guide colleagues, train ambassadors, and provide strategic advice on employer branding matters.

You will also oversee benchmarking and the continuous development of best practices, guidelines, and policies. Additionally, you will lead or participate in communication projects and chair relevant networks or forums to ensure employer branding remains a priority and is well-aligned across departments.

With a strong emphasis on long-term impact, you will shape how Saab is perceived as an employer, ensuring consistency, innovation, and measurable success in all employer branding initiatives, both in Sweden and internationally.

This role will involve occasional travel.

Your profile

To be successful in this role, you need to be both creative and strategic, while also being pragmatic. You are able to see the bigger picture, while paying attention to the details. You have a service-oriented, solution-focused approach and lead by example, inspiring and influencing others. Strong organisational skills and a goal-driven mindset are essential for this role, along with the ability to build and nurture positive relationships, both internally and externally.

Essential skills and experience:

* Proven experience in developing and implementing branding and marketing strategies.
* Strong ability to analyse target audiences and develop effective messaging strategies.
* Strong leadership skills, with the ability to lead teams and manage networks effectively.
* Excellent project management skills, ensuring initiatives are delivered on time and within budget.
* Comprehensive knowledge of external communication, including strategy development, planning, execution, and evaluation.
* Experience in crafting messaging for web and social media platforms.
* Competence in budget planning and financial management.
* Fluency in both Swedish and English, with strong communication skills in both languages.

Desirable skills and experience:

* Previous experience in employer branding, ideally within engineering and IT sectors.
* Familiarity with working in matrix organisations in a global setting.
* Experience in managing branding agencies and collaborating with external partners to achieve strategic objectives.

This position requires that you pass a security vetting based on the current regulations around/of security protection. For positions requiring security clearance additional obligations on citizenship may apply.

What you will be part of

Behind our innovations stand the people who make them possible. Brave pioneers and curious minds. Everyday heroes and inventive troubleshooters. Those who share deep knowledge and those who explore sky-high. And everyone in between. ​

Joining us means making an impact together, contributing in our own unique ways. From crafting complex code and building impressive defence and security solutions to simply sharing a coffee with a colleague, every action counts. We encourage you to take on challenges, to create smart inventions and grow in our friendly and tech-savvy workspace. We have a solid mission to keep people and society safe.

Saab is a leading defence and security company with an enduring mission, to help nations keep their people and society safe. Empowered by its 23,000 talented people, Saab constantly pushes the boundaries of technology to create a safer and more sustainable world.

Saab designs, manufactures and maintains advanced systems in aeronautics, weapons, command and control, sensors and underwater systems. Saab is headquartered in Sweden. It has major operations all over the world and is part of the domestic defence capability of several nations. Read more about us here

Do you want to get to know our business and our people a little bit better? Here you can find some stories told by our employees.

If you are interested in what benefits you can take part of as an employee at Saab in Sweden, you can read more about them here

Kindly observe that this is an ongoing recruitment process and that the position might be filled before the closing date of the advertisement. Welcome with your application!