Enterprise Marketing Manager

Mentimeter’s vision is to transform presentations and meetings into fun and interactive experiences by making it easy to listen and be heard. We believe in giving everyone a voice in every meeting and presentation. We are building a modern, friendly, and diverse product-first tech company based in Stockholm. We are looking for a Marketing Manager - Enterprise with experience in B2B Demand Gen, account-based marketing and SaaS marketing to join our marketing team.
In this new role, we want you to lead a wide range of projects to find new ways to generate marketing qualified leads, at scale, for the Mentimeter Enterprise offering. We want you to be analytical and get excited about optimizing our marketing efforts and take on entirely new and complex initiatives that will support the adoption of our Enterprise product offering.
Mentimeter is already growing 100% year over year organically, with all of our Enterprise customers coming from inbound lead sources. Your challenge is to generate inbound leads, identify those who would benefit from our Enterprise offering and conduct different strategies and initiatives to nurture them before handing them over to our Sales team.
We believe that a brilliant person with the right ambition can leverage their time at Mentimeter. We are growing fast, and with us, so can you.
Role responsibilities:
Lead initiatives to optimize and create new channels for Mentimeter that generate marketing qualified leads for our Enterprise Sales team
Lead a team of marketing experts who focus on the marketing of Mentimeter’s Enterprise product offering
Provide project overviews, progress and results reporting
Support team members with analysis and strategies for marketing automation, demand generation and content creation
Collaborate closely with the Enterprise Sales team to meet targets and create a smooth lead handover process
Conduct market research, pre-studies and experiments to evaluate potential business impact and build business cases
Place of work is at the Mentimeter office in Stockholm, and we can support re-location within the EU

We believe you have:
4-5 years of relevant work experience within the digital marketing field, specifically within areas such as Inbound Marketing, B2B Demand Generation or Sales Enablement; preferably within SaaS businesses
At least 2 years of hands-on leadership experience where you have been a Line Manager
Demonstrated experience of successfully generating marketing qualified leads on a large scale
Demonstrated ability to turn analysis into actionable insights and clear recommendations
Demonstrated experience of successful stakeholder & project management
Knowledge of how the marketing tech stack enables automated and scalable marketing initiatives
Experience from working with some of the, or equivalent, tools in our marketing tech stack (e.g. Mixpanel, Intercom, Split.io, Salesforce, Metabase)

It's a bonus if you have:
Experience of working in a product-first company with a product first go-to-market
Experience from working with B2B2C SaaS products (Slack and Dropbox as examples) across several markets

Not required:
You don’t have to know Swedish (we are an English-first organisation, daily work is carried out in English, and the Mentimeter team currently boasts over 20 different nationalities!)

Resources we have to support you:
An extensive database of 100% inbound-generated leads
A team of marketing specialists to support you in the execution
Comprehensive tracking and set up already in place
Professional marketing and data gathering services (Customer.io, Intercom, Mixpanel, Salesforce etc.)

Öppen för alla
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