European Category Director, Floor Care

Shape the plan. Make it happen. Take it to the next level.
We employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.
This is a full-time position, based in our Global Headquarters office in Stockholm/Stadshagen where we are 60+ nationalities under the same roof and we’re quite happy with the look and feel of the office! You should expect travelling mainly across Europe for approx. 5% of the time when Covid restrictions are lifted
At Electrolux we are on a journey to provide our consumers with a simply outstanding experience in Taste, Care & Wellbeing. Our ambition is to grow the existing profitable consumables and accessories business into a larger business, which will provide a significant contribution to the operating margins and will contribute to improve the 360 Consumer’s experience.
The Category Director Floor Care owns the Category business results and drives the Category strategy, its deployment and follow up on the commercial execution.
The Wellbeing Category Director ensures timely creation of innovative ranges & experiences collaborating closely in the Global Floor Care Category squad(s) to ensure the experience development of the BA generation plans.
The role also runs the business in the Commercial Triangle, as well as manages the life cycle for the Category to increase sales, earning, positive consumer reviews and value market share.
In addition to this, the role is responsible for driving a consumer centric business model in the BA, involving areas of e-commerce & accessories and repair & service as part of the complete consumer value proposition.
A regular day at work
· P&L responsibility for the Floor Care Category.
· Develop and own the Category strategic plan as part of the overall PL Strategic Plan.
· Collaborating in the global category squad(s) to ensure product & experience development pipeline (cycle plan, generation plan, connectivity) for relevant and timely launch execution
· Collaboration in the global category squad(s) to ensure execution on a globally aligned BA generation plan based on consumer insights and strategy for the category.
· Actively contribute to the creation of BA relevant compelling experience value propositions and support new product development in the Global category Squad(s).
· Responsible for the Category model catalogue, including unique selling propositions, together with product marketing and key markets.
· Responsible for the range definition and price positioning, including target launch price and floor price definition.
· Responsible for the commercial launch and execution of category products life cycle together with experience category marketing and key markets.
· Responsible for product allocation to markets and approve any deviation to changes to generation plan / model catalogue.
· Track and follow consumer trends together with the product line in the markets and bring insights into the category squad(s) for relevant planning
· The Category Director has team management responsibilities for the Category Managers and their teams of Product and Range managers.
Who you are
· A leader – you have a vision and a purpose, and you can inspire and influence others to share and achieve the same.
· Open – You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging crosscollaboration, leveraging diversity and encouraging open feedback.
· Agile – you work with urgency, analysing and adapting to different situations, quickly understanding changes and reacting confidently and decisively.
· A strategic-thinker – you can join the dots to take the business from where we are to where we want to be, mapping the clear routes and strategies essential to achieving our goals.
· Growth – you love to explore new ideas and drive continuous improvement, not only to do your best work but also to develop your capabilities and acquire new skills.
· Results-driven - Maximising efficiencies and hitting KPIs are just the beginning: your real passion is delivering products that change and enhance lives. The rest is a bonus.
· Energetic – your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.
· Ambitious – You always strive for better, in your work and for your future.
· Integrity and respect– you maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
To succeed in this role you should be a proven business leader able to drive the business in line with the overall strategic direction combining strong analytical skills, commercial aptitude and capability to see the big picture. You will have a wide exposure within the organization with many cross-functional contacts, centrally as well as local Product Line and Sales counterparts in Europe.
Qualifications:
· Solid experience (minimum 10 years) in marketing and/or commercial areas and/or product development. Ideally in more than one function.
· P&L Management experience on a regional level is desirable.
· Strong experience in setting business strategy and project management.
· Team management experience, having managed regionally spread virtual teams
· Academic degree in business and/or technical field.
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
Find out more on:
https://www.linkedin.com/company/electrolux/life/sweden