Experience Marketing Director Floor/Aircare

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favourite clothes bring out the best in us. And that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.
We have the goal of becoming a world-class consumer marketing company and delivering outstanding consumer experiences linked to product innovation.
For Business Area Europe, we are looking for a leader for Experience Marketing, Wellbeing (Floorcare & Aircare) leveraging product innovation into strong consumer storytelling to deliver commercial results for the business.
You will play an important role in the Wellbeing leadership team and the Europe Marketing Leadership team.
Key areas of responsibility
• Be a strong thought-leader and voice-of-consumer in developing innovative 10x better consumer experiences in close cooperation with the Product Line team and the Global innovation triangle (PL, R&D, Design & Digital CX teams) in line with the Category vision for Floorcare & Aircare.
• Be an active and key contributor in the Category CX vision, Consumer needs wheels, articulation of tickets to play and tickets to win & MBB process for consumer centric innovation etc
• Take Ownership of the Marketing Strategy in and provide leadership to initiatives / campaigns from brief to implementation (e2e) in close collaboration with Agencies, Brand and Content team, Key Clusters, Consumer Engagement team and CXI.
• Ensure that all campaign development is executed with high level of consumer experience focus, while boosting the brand-building capability to support KPI delivery across Europe.
• Elevate the process of exploration and validation with target consumers in a data-driven process as a way of working within the team.
• Provide leadership to category marketing managers on go-to-market plans for how to win with European customers and consumers with special focus on digital, point-of-sale and on-boarding.
• Collaborate closely with the Cluster Heads of Marketing on campaign execution, ensuring delivery on marketing KPIs across clusters.
• Lead and drive a strong marketing agenda in the Wellbeing Leadership team to support business performance.
• Be a strong member of the Marketing Leadership team and influence the marketing mandate for the Business Area.
Who you are
Collaborative leader. You are comfortable working within a matrix environment that is highly dependent on effective cross-functional collaboration.
Credible and influential. You possess strong communication, leadership and problem solving skills with the ability to develop and maintain relationships with diverse sets of stakeholders.
Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity.
Consumer driven. You understand well the consumer journey and you are always on the scout of how to deliver outstanding consumer experiences.
Engaging motivator. It is natural for you to motivate, challenge and lead the progressive development of people.
Creative. You have an eye for creative development with attention to aesthetics. You intuitively understand what will resonate with consumers.
Data Driven. You know the power data gives you and you have strong analytical skills and data-driven thinking to define problems and develop innovative solutions


Minimum requirements
• University / Business School degree or equivalent
• 10+ years of marketing experience in consumer goods, FMCG or related industries
• International experience within client and agency side preferably in multi-national organizations, across diverse industries (not only FMCG)
• Experience of people leadership in a matrix organisation