Field Marketing Specialist

Do you have experience in marketing automation or marketing acquisition and want to stay ahead of marketing trends? Are you also an effective communicator who strives for continuous improvement? If you thrive in an international, dynamic and fast-growing SaaS environment and appreciate Benify’s core values showing love 💙, thinking ahead 💡 and exceeding expectations 📈 then you might be the person we’re looking for!

Benify is an international HR tech company that provides a market-leading global benefits and total rewards platform. With over 500 Benifyers in 6 countries, we are successful with over 1700 customers and approximately two million users around the world 🌍. We empower our employees to be the best they can be, while fostering a sustainable and engaging work culture where employees feel engaged and included.

About the role

As a Field Marketing Specialist, you will build brand awareness and deliver lead generation campaigns to support sales objectives. You will be responsible to set the marketing plan for your market and ensure we are taking the right marketing actions to engage key target customers. You will mainly focus on growing our Nordic SME sector, but also support our international market activities as you get warmer. You will be part of the Marketing Communications department, which consists of 12 employees, 6 of which work in Field Marketing.

You will also

• Determine and execute the marketing plan for your market, with a focus on Account Based Marketing (ABM), which includes events, marketing collateral, campaigns, etc.
• Plan, execute and follow up on webinars, including assisting sales with scripting and social media management
• Be responsible for email marketing and marketing automation for your sector and market within the wider Marketing Team
• Write and manage content for your market to increase reach, brand awareness and lead capture across owned and non-owned channels.
• Work closely with Sales and SDR team to achieve our common goals - to grow the sales pipeline and work closely with other stakeholders at Benify

Personal attributes

To be successful in this position, you are a doer with a proactive mindset and good organizational skills. Your ability to identify what you need to focus on means you work smarter, not harder, and can manage multiple projects simultaneously. You communicate effectively with various stakeholders and enjoy building relationships, especially in Sales, with whom you will work closely to grow the pipeline for our markets, but also in the broader Benify organization.

You will make decisions based on data when it comes to what marketing activities to take for your market and how to improve the way you work. With your ability to integrate short and long term goals into the big picture and your strong focus on achieving results, you want to lead the company to success!

We also see that you have

• At least 3-4 years of experience in marketing automation and/or email marketing, e.g. as a Marketing Coordinator, Field Marketing Specialist or similar
• Professional language skills in Swedish and English, both written and spoken. German, Danish and/or Dutch is a great advantage!
• Bachelor's degree in marketing, communications, business administration or similar
• Experience in leading and managing multiple projects at the same time
• Experience in writing for marketing, e.g., supporting copywriters on social media posts and marketing collateral

It is also desirable if you have the following

• Experience working for a SaaS company
• Experience in media buying and partnerships where you have run ABM campaigns
• Very good working knowledge of Hubspot, Salesforce and/or Jira

Benefits of being a Benifyer

• Guaranteed work-life balance with a hybrid work model
• Collective bargaining agreement
• Generous wellness allowance
• 30 days of vacation
• ITP1 Pension and Lifeplan - a retirement tool that provides personalized advice to optimize your retirement planning
• Annual overseas conference (last year in Croatia) and a variety of social events and activities in our offices
• We encourage you to move up in our company and offer internal career opportunities

Practical Information

• Start: Once we have found our perfect match ️
• Location: Stockholm, Apelbergsgatan 33A
• Extent: Full time

If you have any questions about this position or would like to learn more about what it's like to work at Benify, please contact jennifer.mcneil@benify.com (Field Marketing Manager) or malin.kallstrom@benify.com (Talent Acquisition Specialist). Please submit your application in English.

Help us make people's lives easier and more beneficial! 🚀