Gifting & Influencer Coordinator

Born in 2014 by Creative Director, Max Svärdh and CEO, Albin Johansson, Axel Arigato is a Sweden based contemporary brand that started from an Instagram page and an idea to break into the footwear market.

With deep roots in music, art, architecture and what is contemporary, Axel Arigato has defined itself by offering more than a product. It has been created to leave an experience at the front of mind, whether it’s via stores, online or through events.

Axel Arigato currently has 8 stores, including London, Copenhagen, Stockholm, Gothenburg, Munich & Paris with more pending. Expanding from 2 people to now hiring over 100 members of staff in 7 years, Axel Arigato also operates a subsidiary office in London.

Axel Arigato is offering a full-time position as Gifting & Influencer Coordinator to join our Marketing Team, based at our HQ office in Gothenburg.

The main purpose of this position is to build brand awareness through influencer partnerships and community management. This role will be responsible for the extension of our brand through nurturing relationships with our online and offline communities. Harnessing our community on Instagram, TikTok, YouTube, etc. you will use your creativity to meet all influencer outreach goals and objectives across all social media platforms.

We are looking for someone who can juggle numerous projects at a time in a fast-paced, results-driven environment and is able to learn quickly as they go. Alongside execution, you will need to be external facing and a strong representative of the brand.

Strategy and ownership of area:

• Work with the Global Marketing and PR manager to strategically identify talent for gifting, brand campaigns and programs that maximize ROI and achieve campaign KPIs
• Coordinating the planning & management of the gifting calendar for both global and local gifting
• Proactively seek out and strategize seeding for forthcoming drops
• Maintain an influencer database with accurate and up to date brand partnerships
• Implement a central source for the gifting process, guidelines, and strategy for global use
• Monitor and analyze our growth metrics and qualitative feedback (monthly reporting)
• Manage all communication with the production and logistics teams regarding gifting stock, shipping needs, special packaging etc.
• Keep ahead of social, influencer and technology trends and consistently test new, innovative ideas to find what resonates

Influencer relations:

• Manager influencer scouting and outreach, negotiation and contracting to ensure an optimal outcome for the brand, always prioritizing organic placements over paid partnerships
• Plan and execute any influencer-specific events or activations
• Be on-hand for any special influencer events that take place inside or outside of the store
• Manage multiple influencer campaigns to ensure deadlines are met, reporting is thorough and target numbers and budgets are continuously met
• Liaising with markets on gifting feedback, local gifting requirements & local activations
• Build relationships with creators, influencers, managers, and agents
• Actively log competitor gifting, new ideas & innovations for both online & offline gifting
• Brainstorm new, creative approaches to influencer campaigns
• Create contracts for new talent together with the internal teams and monitor contract terms and deliverables throughout the duration of the agreement

Cross-functional support:

• Support with the Press, Events, social media and Brand teams for ad hoc activity
• Develop content ideas, write, and curate content alongside our brand and marketing teams