Global Brand Director

Svenska Cellulosa AktiebolagetSCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2014 amounted to approximately SEK 104bn (EUR 11.4bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com.

Overview
The Global Brand Director is responsible for SCA’s Global Baby Care Category including Brand Positioning, Vision, Strategies, and Innovation Master Plan. You will lead innovation teams and oversee the Marketing & Communications group.  You drive this in partnership with key stakeholders across the company to create outstanding innovation and brand building programs that will make SCA win in Baby Care.
In this role you will report directly to VP Category Baby & Feminine Care
The position will be located in Gothenburg (Sweden).



Main Tasks
Oversees the Innovation Teams, and Brand and Communications.
Responsible for global market segmentation, brand pyramid and architecture
Drives innovation, manages brand product/solution portfolio and claims ladder.
Develops brand communication (including digital) & recommends strategic media guidelines.
Recommends strategic pricing relative to market and competitors
Responsible for insight generation and research strategy
Monitors global Brand health and defines corrective actions
Responsible for brand visual identity and packaging
Owns mandatory parameters of the product specification
Leads the Global Brand Team, consisting of key regional marketing leaders across the globe.

Key Competencies
10-15 years of Brand Building experience in FMCG
Strong experience in Global brand management and innovation.
Experience in local market managing P&L and commercial leadership.

 
Leadership capabilities

Excellent brand building skills, including innovation, brand communication, and brand equity management.
Proven experience in managing teams and developing people.
Strong personal leadership (envisioning, energizing and executing). Proven to deliver results with high sense of urgency.
Strong strategic thinking. Ability to understand stakeholder requirements, operational limitations and business opportunities and come up with holistic logical recommendations.
Excellent in collaboration and influencing in a matrix organization. Strong networking and interpersonal skills; diplomacy and persuasion with a positive attitude.
Strong FMCG business and commercial understanding, combined with “commercial hunger” and sense of urgency.

Additional Information
Please provide your application in English and apply online.
In regards to the summer holidays we ask you to have patience with the response on your application status.
SCA kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.