Global Brand Manager

Svenska Cellulosa AktiebolagetSCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2014 amounted to approximately SEK 104bn (EUR 11.4bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com.

Overview
Do you want to make a difference every day and work with leading global brands?
We are currently looking for a passionate & high-performing Global Brand Manager to join our Libero team, in Baby Care at SCA.
We can offer you a challenging job in a global company with many strong international brands. We will enable you to further develop and strengthen your competencies by providing both local and international career opportunities. This position is within the Baby Care team reporting to the Global Marketing and Communications Director. This role is located in Gothenburg.
To learn more about what Baby are doing in Nordic. Click on the link: https://vimeo.com/153495515



Main Tasks
Your main responsibility will be to strengthen our brand health through activities that bring our brand to life across innovation areas and geographies. You will work closely with the communication function and innovations teams, lead markets, consumer/customer insight function, agencies in order assure brand consistency & position our brands in a territory that drives company sales growth and profit and in the end reaches SCA overall Baby targets.

Support in developing, recommending and implementing the global brand strategy including brand architecture and brand pyramid. Own and safeguard brand positioning & brand architecture
Translate the global brand architecture in the different regions and define the transition plan for each region
Own the brand health and the competitor review
Translate consumer insights to brand opportunities
Develop the brand book & brand imagery to create brand recognition
Lead the brands’ product and packaging identity based on the new brand architecture and support innovation teams, and regional teams in the implementation,
Develop and own the 3 years plans to secure long term consistency
Support key strategic projects such as accelerating the growth of baby care in some critical markets,
Lead together with Communication Manager brand purpose lead initiatives as well content based communication.

Key Competencies
Minimum 5 years of experience in brand management
University degree or equivalent within relevant practice
Proven experience in brand building and driving brand positioning, visual identity and architecture
Excellent English comprehension including oral and written capabilities
Experience from international markets is an advantage
Experience in digital content activation and purpose lead communication is an advantage.

Personal capabilities:
We are looking for a passionate & creative individual with strong communication and influencing skills. To succeed in this role you must have a can do attitude a holistic view and be able to drive the business strategy in a fast-paced environment. You should be a team player whom values diversity.

Additional Information
Please provide your application in English.
If you have questions regarding your application, please send an e-mail to eu.careers@sca.com
SCA kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.