Global Content Lead - Lund

Job Description
Global Content Lead - Lund
At Alfa Laval, we always go the extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people, and the planet. You can only achieve that by having dedicated people with curious minds. Curiosity is the spark behind great ideas. And great ideas drive progress.
As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.
About the job
In this role, you will have the opportunity to help revitalize our global web presence through outstanding content. The new role is part of a new organizational setup to lead a transformational change in our website experience, turning it into a coherent, engaging, and inspiring platform.
You will be expected to infuse new energy into our global portfolio of websites by curating, creating, and adapting compelling content that resonates with our diverse audiences, e.g.: customers, talents, investors, media, partners, suppliers, etc.
We are seeking a creative communicator with a strong technical understanding and a structured working style. As a part of the newly formed team, you will:

Contribute to shared goals and strategies for the website content and performance, based on data-driven insights and supporting our brand positioning.
Work with internal stakeholders to ensure our broad offering is presented in a coherent and appealing way.


Manage and coordinate a global network of digital marketers, driving for excellence in content, visuals, and UX, while setting high standards for web content structure.
Demonstrate best practice by developing impactful content that supports agreed strategies and priorities.


Develop and implement routines, processes and trainings that ensure content governance and lifecycle management for key content.


Lead by building strong and trustful relationships on various levels, both inside and outside of Alfa Laval.


Ensure content is optimized according to SEO principles to increase relevant web traffic and user engagement metrics.


Ensure our content is in compliance with laws, such as copyright, data protection, and sustainability reporting laws (e.g. CSRD).


Stay updated with industry developments and generate new ideas to attract our audience's attention.

Who are you?
You have a proven work experience as a web editor or a similar role in a global setting.


You have exceptional leadership and stakeholder management skills with the ability to influence and motivate others.


You can demonstrate excellent writing, editing, and visual content creation skills in English, with an emphasis on storytelling and UX.


You are proficient in relevant content management systems, SEO, and web traffic metrics, and have basic technical knowledge of web standards.
You are data-driven and comfortable working with analytics to drive decisions and strategy.


You have strong project management skills, with an ability to meet deadlines and prioritize activities.


You have an omnichannel approach and you are familiar with how the web and social media interact and drive engagement.


You have a strong interest in delivering content for an optimized customer and user experience.


You have knowledge of the latest developments, best practices, and people’s preferences within the communication and media field.


You can challenge existing ideas as well as stimulate and evaluate new ones.

The position will be based in Lund, Sweden.
What’s in it for you
You will have a great opportunity to drive the future of Alfa Laval's web strategy, where you will work with an international and diverse team to bring the transformation journey to life and create awareness. You will work in a people-oriented team with dynamic and inspiring colleagues and leaders, in an open and friendly environment where we help each other to develop and create value.