Global CRM Specialist

We are Oriflame
Founded in Sweden 1967, we are a social selling beauty company present in over 60 countries around the world. We have a different and holistic view on beauty – Beauty by Sweden. For us beauty is a way of life; to be healthy, enjoy beautiful skin and to find your personal expression. Our portfolio of nature-inspired beauty products powered by science are marketed through approximately 2 million Independent Oriflame Brand Partners.
To further strengthen our Global CRM organization, we are searching for a Global CRM Specialist to support Global CRM team in executing strategies and creating highly engaging customer journeys in Marketing Automation systems.
Purpose of the role
Based on a global CRM strategy and adapted to the market needs CRM specialist will be responsible for enabling personalized customer experiences that support strategic marketing objectives through orchestrating customer journeys across distribution channels mainly in Salesforce Marketing Cloud, but with support of other Marketing Automation systems as well. You will set, test, and execute global CRM journeys and campaigns and ensure they are launched in markets all over the Oriflame world to attract, nurture, engage and retain Oriflame Brand Partners & Customers to drive sales growth and to build brand loyalty.
What will you do?
This job will involve working closely with Global Senior CRM Manager, SFMC Technical Expert, MA Director, Designer, Copywriter and PBI specialist. And, in addition work closely with market functions.
· First line of support for CRM teams and markets handling internal inquires and resolving issues. Process coordinator of all CRM tasks, questions and issues (collecting requirements, addressing to relevant teams, make sure on time delivery and follow up).
· ​Collaborating with CRM Manager to create new global journeys and guidelines, develop testing strategies and provide recommendations for optimization. Continuously identify unique opportunities and test new ideas on how to improve customer relationships and increase revenue.
· Responsible for global CRM journeys adaptation and preparation for the launch, including creating preview templates and files for translation, adding links to emails and testing them, setting up UTM tags for various channels, ensuring availability of relevant landing pages, providing guidelines and collecting translations from regions/markets, finalizing journeys in SFMC for all markets and collecting their sign off.
· Performing quality control checks of CRM journeys to ensure stability of templates across client/browser/device combinations.
· Ensuring CRM communication follows industry policies and best practices, including compliance with CAN-SPAM, CASL and GDPR.
· Monitoring results of CRM campaigns and journey performance, proposing journeys optimization and A/B testing.
· Set up A/B or multivariant testing, helping CRM teams and markets to set up complex A/B testing scenarios, create ad hoc audiences, simple journeys, etc.
· Ensuring global journeys content relevance and up to date, initiate updates when needed, prepare briefs for Creative Studio accordingly, communicate required changes to markets and drive timely execution.
· Partner with SFMC Technical Expert to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
· Being able to create test contacts and add test users to subscriber lists; build personalized or dynamic emails and landing pages in Salesforce Marketing Cloud; leverage dynamic content capabilities to test, improve, and optimize customer journeys at-scale; segment and pull dynamic subscribers for campaigns and triggered emails. Creating audiences for various targeted sends using SQL queries and filters and setting up simple journeys in Journey builder is a plus.
· Mapping all messages sent from different systems within the company with CRM communication.
· Manage and drive small/medium CRM projects when required.
· Support CRM manager with setup and update of CRM KPIs framework and ensure markets compliance.
Does this describe you?
· You have experience in the use of marketing automation technology to deliver personalized, omni-channel campaigns and journeys.
· You have good understanding of end-to-end CRM marketing processes, including strategy, creative development, and operational tasks.
· You have superior problem-solving skills, with high attention to details.
· You understand the backend journey of an email, barriers to making it to the inbox, handoffs, DNS, IP’s, DKIM, definition of all bounce reasons, etc.
· You have demonstrable knowledge of setting up A/B testing for email marketing.
· You keep-up with latest trends in CRM and Marketing automation, as well as latest updates in Salesforce marketing cloud and have a great capacity for learning.
Your background and your qualifications
· University degree Bachelor/Master
· 3+ years first-hand experience in email automation and email marketing software platforms required (e.g. Salesforce Marketing Cloud, Adobe, SalesManago etc)
· Working knowledge of HTML, CSS and SQL is an advantage.
· Good knowledge of Journey Builder, Automation Studio, Email Studio, Mobile studio and Interactions studio components
· Confident user of Microsoft office (Word, Excel, PowerPoint, Outlook, etc.)
· Fluent in written and spoken English.
What do we offer?
​With us you get the opportunity to work in an international and diverse environment.