Global Digital Marketing Manager to our Marketing team

Key operational responsibilities

The Digital Marketing Manager will manage our digital marketing initiatives, and this is a global responsibility with focus on North America and EMEA markets.

You will own the strategy and execution for our digital marketing campaigns (excluding email marketing) globally. The role ensures the high performance of digital tactics, contributing to dynamic growth of pipeline and revenue. Working across regions, the digital marketing specialist drives cooperation within the complete marketing team; product marketing, marketing operations and field marketing in North America and EMEA. Other functions of the team support the role (e.g. data analyst, field marketing manager, content specialist) in creating the campaign content and analyzing its performance. The role works agile by analyzing campaign performance, drawing conclusions, and implementing improvements.

Planning and Strategy

- Creation of an agile digital strategy EMEA and North America.

- Planning of innovative and impactful digital marketing campaigns 

- Ensuring an optimal digital budget distribution. Plan, allocate and keep track of budgets effectively

Execution

- Efficient and creative implementation of our digital campaigns such as in Google Ads and LinkedIn Ads

- Work closely with our team and to achieve campaign goals

Performance Analysis and Optimization

- Campaign tracking and optimization through analyzing, monitoring, and reporting of their performance. Provide insights and recommendations that align with, or enhance, our channel strategy 

- Complete SEO/SEM audit in collaboration with Web Developer and Content owner of existing content with strategy for improvement with priority phases to implement 

- Coordinate the messaging throughout the customer journey. Identify optimization opportunities to implement both in real-time and long term 

This position is based in Stockholm, Chicago or Karlsruhe. You will report to our CMO Susanne Wahlström.

Key skills required

- 2-4 years of experience in digital marketing positions
- Experience working with CRM and Marketing Automation systems
- Proven track record of relevant digital marketing experience from B2B environment
- Excellent English skills both written and verbal


Personal Skills

As a person you act on self/own initiative; make things happen and you take responsibility over the result. You are creative and innovative and like to present new ideas and solutions and encourage change and new thinking.

You are analytical and have good judgement, executing in a reasonable and rational way. You work effectively with others, share knowledge, experience and information with others to strive for a common goal.

We welcome that you have a passion for what you do and that you have constant drive and curiosity for learning and we expect you to, just as important, help others improve as well.

Our values, Engaged, Collaborative and Courageous are key

We are proud to be an Equal Opportunity Employer committed to providing an environment that champions diversity. The more inclusive we are, the stronger we will be together.

About Tacton

In 1987, a group of engineers and programmers at the Swedish Institute of Computer Science was doing pioneering research in the application of Artificial Intelligence to solve industry challenges, working with companies such as Ericsson and ABB.

Both the researchers and the Institute immediately saw its commercial potential and so in 1998 Tacton Systems was born and our configurator brought to market. Since then, Tacton has grown and continued to set the standard for the application of AI in configuration. Today Tacton is headquartered in Stockholm, Sweden and Chicago, Illinois with customers and resellers across the globe.

Our company played a defining role in the birth of  (https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.tacton.com%2Fsolutions%2Ftacton-cpq%2F&data=04%7C01%7C%7C9ab1e3ece5cb4888505b08d99396b188%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637703097695289778%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=rYG%2B6zTLoU%2FWlsEaTCG1klFSTogP3cLdJEcYiyCMmFY%3D&reserved=0), bringing efficiency to sales and connecting you with your customers.

From working with the most advanced manufacturers in the world Tacton has accumulated over 20 years of unparalleled expertise. Gartner has recognized Tacton CPQ a “ (https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww2.tacton.com%2Ftacton-gartner-mq-cpq&data=04%7C01%7C%7C9ab1e3ece5cb4888505b08d99396b188%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637703097695299777%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=PytqoUiOlvIftqtVDVO%2F4Us%2BC1mytBp%2FgL6TeAsYrUw%3D&reserved=0)” vendor for manufacturers.

Tacton has offices in Stockholm, USA (Chicago). Germany (Karlsruhe) and in Poland

Read more at (http://www.tacton.com/)