Global Head of Performance Marketing

At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world’s leading audiobook and eBook streaming services and we offer unlimited listening to consumers in 25+ markets, with several new markets launching in the coming year. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. As we continue to grow, we are now looking for a Global Head of Performance Marketing to join our Marketing & Growth department.

About the Team

The Marketing and Growth organisation is a talented, passionate and diverse group of people responsible for user acquisition and building the Storytel brand. The performance marketing team (a part of Marketing & Growth) consists of 9 skilled performance marketing managers specialising in paid channels such as social media, SEM and programmatic/display & video. The team sets the performance strategy and implements it in Storytel’s 25+ markets, as well as ensuring continuous optimisation and testing efforts.

About the Role

Our ideal candidate for this role is a driven performance marketing expert who is a strong people manager with a big dose of empathy and who loves having fun at work. Someone who can operate both at strategic and tactical levels.

As the Global Head of Performance Marketing, you will be responsible for both user acquisition and brand building in paid online channels. You will lead the team to allocate, invest, and optimise the performance marketing budget across all channels to meet business objectives. You will lead the identification, exploration, and prioritisation of new opportunities, channels and strategies to drive user acquisition.

You’ll need to effectively navigate at various levels of the organisation and balance dependent strategies, directions and priorities. You will be working with many different stakeholders in the organisation; from local markets and regions, to global functions, and colleagues in the marketing and growth team, such as the measurement lead, marketing analyst and the media manager. Your team will be collaborating with the in-house marketing team to drive creative development and execution of high performing campaigns and innovative assets tailored to each channel.

You are well versed in managing performance metrics (LTV, CAC, etc) and will be in charge of substantial monthly ad spend budgets.

As a leader you’ll be focused on retaining and attracting top talent, ensuring that the team gets opportunities to continually develop and stay ahead of the constantly changing marketing landscape

About You

To be successful in this role we believe that you have:

- 7+ years of experience working within performance marketing at agency or in-house
- Deep knowledge and understanding of performance marketing KPIs and their effectiveness to achieve business objectives
- Experience managing and developing teams
- Excellent communication skills and ability to work cross-functionally in a structured way
- University degree in related field
- English language skills to business standard, both written and spoken
- Subscription service or app experience


And for some bonus points:

- Experience from working as a lead in a global setting
- Experience from high growth, scale up companies
- Understanding of full-funnel marketing strategies


What we offer

Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity are welcomed. We like doing things in new ways and questioning old methods. The Storytel culture - characterised by being welcoming and helpful - is important to us. We don’t believe in hierarchy and micromanagement; we highly believe in giving responsibility and having people grow alongside it. And of course - you get unlimited listening to audio and eBooks from our service!

This role will be based at our headquarters in Stockholm, Sweden. At Storytel we trust our employees and believe in their autonomy. We offer flexible working hours, remote working possibilities when possible and flexible public holidays for people to celebrate what they truly believe in.

Does this sound like you? If you feel like Storytel is a place where you could thrive, let us know and we will contact you as soon as possible.

Please send in your application in English.