Global Internship Program - Paid Media Specialist [Praktikant]

< Paid Media Specialist > (Internship)
THE GLOBAL INTERNSHIP PROGRAM EXPERIENCE
The Electrolux Global Internship Program is a proactive initiative that brings together young talent across various functions and global offices of Electrolux. This program is for you, who are interested in a global, hands-on experience in an intercultural setting with the goal of securing global employment opportunities within the company upon a successful completion of the internship.
MARKETING PRESENTS:
For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By being sustainable and open to new ideas we can push the boundaries of cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.
ABOUT THE ROLE
This new role is in the Communication Strategy team and you will report to the Communication Strategy Manager. The team sit in the Attraction team in the Consumer engagement department in the Central Marketing department for Business Area Europe.
The Paid Media Specialist will work closely with the Communication strategy and paid media team to ensure we are following up and analyzing our brand building (Key Initiative) investments and share the learning with the central marketing team and our local marketing teams in Europe.
A REGULAR DAY AT WORK
To contribute to the team goals, you will:
•Improve accuracy and usage of our different tools (Datorama, Lumina etc) in collaboration with the rest of the paid media team to secure we have high trust in the data presented in the tools.
•Support Clusters with AIDA campaign follow-up measurement (plan timings, support agency with getting plans and assets)
•Compile and analyse Key Initiative campaigns across our core European markets or in deep dive into different Cluster investments. (using Datorama, Lumina, AIDA follow up and other data if available)
•Look beyond Paid media where possible to put the full analysis into context of owned, earned and business results.
•We have different sources of information that needs to be consolidated, “connected” and analysed to then be able to draw relevant conclusions.
•Support with Ad hoc analysis and overviews
•You will be working in a cross functional environment to gather data, analyse and share the learning. You will have a lot of interaction with our local Clusters, internal marketing and external agencies.


YOU WILL LEARN
You will learn how to work in a global and multicultural team both physically and virtually.
We are investing a significant budget into paid media across Europe. The paid media landscape is in constant change, so we must closely monitor, analyse and share the learnings to make sure our investments are efficient.
Your work will be important to help us learn, share and reapply in order to make smarter decisions across all our marketing efforts.
The paid media landscape is an exciting area to work in and you will learn new things every day.
WHO YOU ARE
The core competences we look for are:
•You have strong analytical and creative problem-solving skills. You can analyse different types of data, understand cause/effect and present the result so that other can understand it.
•You are familiar or eager to learnt about in the ever-changing communication and paid media landscape
•You have strong self-leadership and can work as well on your own as in a group
•Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results within simultaneously running processes. A fast thinker with ability to pick up and treat new information rapidly.
•Analytical - With an eye for detail and the ability to interpret complex data. A passion for analyzing data and making business conclusions and recommendations.
•Growth - You love to explore new ideas and drive continuous improvement, not only to do your best work but to develop your capabilities and acquire new skills.
•Team player – committed to deliver on your tasks and supporting the team.
•Collaborative - You ask, and you listen, you take ideas on board and drive for constant improvement.
•Communicative - Whether face-to-face or on the phone, you can communicate plans and articulate your ideas with colleagues and build a good relationship with your candidates.
The position requires:
•Bachelor’s degree in marketing/ statistics/ computer science/ economics/ related field
•Stakeholder management, especially in multicultural teams.
•Ability to manage multiple, changing priorities while working effectively in a team environment
•Great problem-solving skills
•Excellence in MS-Office suite, specifically Excel and PowerPoint.
•Fluent in English, both written and spoken. Bonus if you are fluent in Nordic Languages, French, German and/or Italian
•Basic knowledge in Google Analytics
•Experience with dashboards (like Datorama, a Salesforce tool) or MediaTools (like Lumina) will help you get up to speed.
WHAT YOU WILL GET FROM THE PROGRAM
•Learning experience within 14 months
•Gross salary of 19.700 SEK
•Vacation days and other company benefits
•Cellphone and laptop
•Visa costs and process
•Reallocation support: local registration processes
•Settle-in support through a digital assistant for:
oBank account
oAccommodation
oInsights about your destination from colleagues
•Participation in two Program Summits (3 days) in selected Electrolux sites
•Support in permanent hiring opportunities within Electrolux Group towards the end of the program