Global Marketing Manager

Help us improve access to life-changing therapies that can transform human health
We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics. Formerly part of GE Healthcare, we have a rich heritage tracing back hundreds of years, and a fresh beginning since 2020.
Our customers undertake life-saving activities. These range from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell and gene therapies. Our job is to supply the tools and services - the pots, pans, soups and sauces - they need to work better, faster and safer, leading to better patient outcomes.
We are looking for a Global Product Marketing Manager to join our Downstream Marketing team to be responsible for Cytiva’s marketing of Protein purification in the research space, provide thought leadership for content marketing and support innovative marketing strategies. Protein research and protein purification are fundamental core elements within Cytiva and the ÄKTA™ chromatography and filtration system portfolio represents one of Cytiva’s most valuable and recognized brands.
As Global Product Marketing Manager your focus will be on marketing of Cytiva’s complete offering within this protein purification space, including lab-scale chromatography/filtration systems as well as the chromatography resin product portfolio. You will also connect with additional stakeholders to ensure alignment with Cytiva´s entire research product portfolio and to develop content marketing, provide insights and recommendations across our customers entire research application area
Do you have a passion for the protein research market, B2B content and digital marketing combined with a creative mindset? Then we would love to hear from you.
What you’ll do
You will become the Global Product Marketing Manager for Research protein purification within Cytiva
Execute marketing strategies in supporting the business growth objectives, working with stakeholders in product management, field and regional marketing, sales, technical modalities, and R&D
Assess portfolio competitiveness and drive clear product positioning via tactical execution through channel and content format
Analyze customer segments, competitor analysis, industry trends, market opportunities and sales funnels.
Manage processes and programs to increase customer awareness, preference and purchase intent (e.g. lead generation campaigns)
Support product application studies, projects, and collaborate closely with R&D and product management teams to execute content
Develop and launch marketing content for new product introductions and support existing portfolio through collaborations with Product Management, R&D, regional commercial and marketing teams
Partner with modality teams, product and field marketing to support regional product positioning, training materials, and other tools required
Monitor and report metrics and operating mechanisms to ensure achievement of business objectives (e.g. web channels, asset utilization, etc)

Who you are
MBA or Master’s degree in Science, Marketing, Business Administration, Engineering or a related field
You possess insights into biotechnology and protein research and preferably have some hands-on experience of protein purification
Have marketing expertise in B2B content and digital marketing, product commercialization, and/or branding and able to provide market & customer insights
Leadership skills to influence teams and shape marketing strategies
Possess excellent oral and written communications skills
Ability to envision and simulate Cytiva’s technology in customer’s current and future protein research applications.
Experience of direct customer interaction at technological level and ability to anticipate customer needs.

For any questions you might have regarding this position, please contact Mats Gruvegård mats.gruvegard@cytiva.com.
Who we are
Whatever your role, we bring purpose and challenge into our everyday work. If you are driven to make the world a better place thanks to science and medicine, you’ll feel right at home here. If you’re flexible, curious and relentless, you’ll belong. If you are excited about a global culture, this can be the place to further your career.
Want to know more? Experience life at Cytiva on our Careers website, Instagram channel and LinkedIn page!
Cytiva is global life sciences leader with over 7000 associates across 40 countries who are dedicated to our mission to advance and accelerate therapeutics. As a trusted partner to customers that range in scale and scope, Cytiva brings efficiencies to research and manufacturing workflows, ensuring the development, manufacture and delivery of transformative medicines to patients.
Cytiva is part of the Danaher family of companies, a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world.