Global Online Content Marketing Manager

Thule Group is a world leader in products that make it easy to bring the things you care for — easily, securely and in style — when living an active life. Under the motto Active Life, Simplified. — we offer products within Sport&Cargo Carriers (e.g. roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids (e.g. bicycle trailers, buggies and child bike seats), RV Products (e.g. awnings, bike racks and tents for motorhomes and caravans) and Packs, Bags & Luggage (e.g. hiking backpacks, luggage and camera bags).
Thule Group has about 2,300 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2019, sales amounted to SEK 7 billion.
www.thulegroup.com


Do you understand consumer journeys and love to create content that engages and convert a target audience? Do you want to drive and maintain the messaging on a global platform? Do you share our passion of an active lifestyle?


If so then this is the position for you. The Global Online team is expanding and are looking for a Global Online Content Marketing Manager. In this role you will get the opportunity to work in a global branded consumer goods company and play an important role in the expansion of our online sales channels. You will work with a great team of colleagues in a dynamic and pragmatic workplace.
About the position
The Global Online Content Marketing Manager will be part of the Global Online team that drives the development and maintenance of our Global Online presence to efficiently support our growth ambitions. Strong focus is on eCommerce in own and customer channels and to grow organically across our categories and markets.


As Global Online Content Marketing Manager you will be responsible for driving, developing, maintaining, analyzing and optimizing content mainly for Thule.com as well as marketing campaigns on the platform.


A vital part of the job will be to collaborate with business stakeholders within the company in product management and sales, and to manage your team of web designers and content creators. You will report directly to the Global Online Content Director and will actively contribute to the global marketing and activity plan. Your responsibilities will include:


Implement content strategies and tactics in our online channels
Managing campaigns and seasonal activities
From an editorial standpoint: planning and creating of content from a consumer perspective driven by content analysis and to optimize the path to conversion
Manage, editing and proofreading content
Project management and the management of priorities of multiple stakeholders
Ensure that your team of creators adhere to plans and deliver top level content



Your profile
We believe in order to be successful in this role you:
Have experience and proven success from managing and implementing content on a multi-lingual online site
Have an editorial mindset to create the content our audience is looking for and to optimize this for conversion
Have high SEO understanding
Are well-organized and structured and have a forward-leaning approach without losing sight of the overall business goals.
Strong leadership skills, professional efficiency, effective communication and ability to build a trust-based relationship



We believe you hold a Bachelor’s degree of marketing communications, project management within publishing, journalism or another relevant field. And with 7+ years of experience within this field you have an excellent understanding of content creation online, content analysis and editorial planning.
We expect that you have great written and verbal skills and are fluent in English. You are also a pragmatic person who is equally comfortable in rolling up the sleeves and doing things yourself as when presenting strategic plans to senior management. You need to be a self-motivator and driver with a "getting it done" mentality. To align with our culture you are used to an agile environment, experienced in project management and working in a global organization.


We believe in strong teamwork, both within your own team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it.


Application: The position reports to the Global Online Content Director, Alexandra Obradovic, and is based in Malmö, Sweden. If you believe you would enjoy working in a flexible and growing global branded consumer goods company and feel that the professional tasks will be challenging, please submit your application references no later than September 18th, 2020.