Global Paid Media & Operations Manager

Please kindly send in your application in English before May 28th.
All about the role:
The Paid Media & Operations Manager is accountable for the management, roll out and scaling of our paid media hubs across the globe. Overseeing the execution and reporting of results of our media investment and organisation of Paid Media specialists (Internal and external).

Primarily driving and supporting the growth of Direct-to-Consumer business, in this role you will be responsible for delivering the strategy, management, and optimization of our paid media channels, developing approaches that will generate quantifiable results and profitability across core business areas, regions and channels. Preferably this role will be based in our global headquarters in Stockholm, Sweden.

What you'll do:
Operating as the global expert for markets with a data first directive, developing playbooks and guidelines across all media and campaign types, including TV, OOH, search, display, product listing ads, dynamic search, Gmail ads, paid social and YouTube ad campaigns. You will help construct a true digital data first ecosystem across the business, ensuring we have the right advertising technology, systems and reporting in place and are at the forefront of digital and media evolution. Working closely with internal stakeholders in our commercial channels, Data & Analytics, IT, the wider comms planning and activation team, Google, Meta and our core agency partners.

In detail, you will:
· Lead, oversee and support the paid media department across the globe
· Own the activation strategy to meet business objectives, define roadmap and hit the deadlines
· Oversee/participate strategy, management, and optimization of paid media channels and paid media specialists and work done by our strategic partners both directly and indirectly
· Develop and build strategies that will generate quantifiable revenue and profit for the business
· Create training plans to implement both internally and externally regarding changes to the channels, industry updates, product changes or seasonality effects
· Identify, test and optimize in order to drive KPIs such as revenue and ROI. Strive for continual improvement to reach business goals and objectives
· Utilize analytics to understand industry and market trending and optimize marketing activities. Build and deliver on monthly/annual budgets and forecasts
· Cross-team collaboration to ensure connectivity and cohesiveness between all relevant stakeholders
· Review department performance metrics, including red flag reporting, with key stakeholders on a regular basis
· Quality assurance – reviewing implemented optimizations and ensure that all deliverables are being fully executed using best practices
· Work and contribute in the central CMAP process, securing the maximization and relevance of the development of the central marketing toolbox
· Act as touchpoint partner with other local and regional departments to synchronize CMAP activation plans
· Operate closely with the global content organization to ensure we are creating and producing effective material, fit for the relevant channels and deliver the optimum performance. Testing, learning as we go
· People management and development of the team


Who you are:
You have a University degree and 5~8 years of relevant experience in Marketing and Activation across multiple brands in multinational matrix organization.
Furthermore, you
· Have a detailed understanding of all paid media activities
· Understand the media landscape ensuring best in class design and activation, particularly understand the local consumer behavior for optimization in a digital landscape
· Have expertise in AdTech platform implementation, Ad operations and Audience segmentation
· Have hands-on experience in implementing ad trafficking, AdTech and audience creation tools
· Understand CDP/DMPs, AdTech and MarTech tools and Campaign operations
· Understand legislative requirements for advertising online
· Have strong leadership skills – a savvy networker with gravitas, able to grow and nurture relationships, someone who can inspire & bring their team and the wider business on the journey
· Have strong interpersonal skills, ability to influence and present to business managers globally, interacting with stakeholders from the C-suite to marketing managers to technical specialists and able to work in multi- team environment
· Have excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English
· Need to be a storyteller who can use Software with a high degree of skill & craft to create the relevant on-Brand narrative for an internal or external audience
· Have highly organized and structured approach – strong process & operating rhythm, excellent time management, able to handle multiple tasks and prioritize with a solution focus and ensuring delivery
· Are highly analytical and data driven with the ability to prove and use data to drive decision making
· Have high level of numeric & budgeting skill
· Are brand passionate and able to build the bridge between brand & commerce and show the relationship
· Have strong motivation to achieve, displaying passion and creativity
· Are patient, calm and performs well under pressure
· Have ability to manage ambiguity / ready to get out of the comfort zone working autonomously with broad guidelines & limited supervision
· Show spirit to challenge status quo for the better with a can-do attitude



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