Global Performance Lead

Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon that has disrupted an entire industry. We are an exciting, vibrant, and innovative brand that challenges old conventions - continuously striving to enrich our customers' style through timeless pieces.

When you join us, you are joining a brand that values entrepreneurship and inspires growth. Together we can achieve our aim of building the world's leading accessory brand. If you would like to contribute, here's how:

We are now looking for a key person to lead our Global Performance team. We are on a digital transformation journey and looking for a person who sees possibilities and finds new ways of working with digital marketing. We are currently active in 50+ markets and are constantly testing new countries where we can grow.

YOUR CHALLENGE

As the Global Performance Lead you will be responsible for the daily operation and drive performance marketing excellence. You will be responsible for our branding and performance budget and optimise the performance marketing budget across different channels, together with your performance/media team and our agency.

In order to succeed in this role, you need to have extensive experience of working with performance marketing. You need to be data-driven and able to evaluate different KPI:s through different phases in the consumer journey. You also need to have a deep understanding of technical metrics and have a close collaboration together with our BI, Tech and E-commerce teams.

You will be working across the organisation and have colleagues and direct reports around the world - where your role is to drive and enable important marketing tasks that will make a real difference for our stakeholders. Be a core driver when it comes to performance marketing. Find new ways of working with digital marketing, where our ambition for the future of DW is nothing but the highest.

Summary of scope:

- Lead our media/performance team and be responsible for optimization across different channels as SEM, display, social media, affiliate and ensure highest possible ROI.

- Work with technology partner and ensure we implement all tracking and measurement correct. Set a data strategy to leverage data in paid media and drive attribution project.
- Excellence in full funnel strategy and set different KPIs in each phase of the funnel. Together with Global Head of media set an excellent global media strategy.
- Be an enabler of digital marketing success across the organisation, with the help and support of key stakeholders in the Marketing department
- You will belong to the Global Media team and report directly to the Global Head of Media & SEO


WHO YOU ARE

You have excellent communication skills and are used to work in a global organisation. We also believe that you love to work with people; taking them onboard our journey to marketing excellence!

- 7+ years at digital agency or similar role with core expertise in performance marketing
- 3+ years leader experience
- Experience from working with international brands/marketing campaigns
- Broad and proven experience in driving successful campaigns in a digital eco-system


- Commercially driven and a genuine interest in why and how to reach success
- A natural leader in how to bring clarity in a project and what you need from others to succeed
- Innovative and result-driven with a strong sense of responsibility
- Strong written and verbal communication skills in English
- Ability to keep your work structured and multi-task in a fast-paced environment


- A positive and team-driven colleague that know that true magic happens when people collaborate

THIS IS #LIFEATDW

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, and together we create a world-class company. You will spend your days in a collaborative and dynamic environment with a highly skilled team, do great work, and have fun while doing so.

ABOUT THE PROCESS

This process will house recruitment tests and a case assignment in a later stage to help us break human biases as we believe in giving everyone an equal opportunity. Be yourself and hope to see you in the process!

Curious to learn more about the recruitment process? We've set up (https://careers.danielwellington.com/pages/recruitment-at-dw)to explain it in closer detail.