Global Senior Brand Manager, Wellness

Global Senior Brand Manager, Wellness
We are Oriflame
Founded in Sweden 1967, we are a social selling beauty company present in over 60 countries around the world. We have a different and holistic view on beauty – Beauty by Sweden. For us beauty is a way of life; to be healthy, enjoy beautiful skin and to find your personal expression. Our portfolio of nature-inspired beauty products powered by science are marketed through more than 2 million Independent Oriflame Brand Partners.
We are a community of people, passionate about beauty and fulfilling dreams. Enabling people around the world to fulfil their dreams is our mission and purpose. We do it by offering a comprehensive range of skincare, make-up, personal and hair care, fragrance, accessories and nutritional products. All ingredients undergo eco-ethical screening to ensure sustainable sourcing and safety while we strive to have minimal impact on the environment. We give people a unique opportunity to build their own business through selling our products and helping others to build their business too.
Purpose of the Role
To develop and manage a Brand or a sub-category of a Brand, including the corresponding product portfolio and communication campaigns, as well as be the guardian of all brand/consumer touch points. Needs to guarantee alignment and consistency with guidelines, ensure consumer engagement and support brand business KPIs (i.e. Sales, Units, GM% and NPU, brand equity building and regulatory compliance).
What will you do?
Responsible for developing and implementing brand/tier/segment strategy and for reaching brand targets and KPI's.
Responsible and accountable for planning, developing and managing the product portfolio and concepts within the brand/tiers/segment (Annual plans, Input Into long range portfolio plan, Product/brand concept development, Briefs and approvals, Discontinuations, Business cases and pricing).
Responsible for defining pricing- and margin strategy. Responsible and accountable for product pricing index. Accountable for all products business cases and the impact of it in the overall brand / tier.
Develop product concepts, guaranteeing strong and relevant “WHY LAUNCH and WHY BUY”, as well as a clear consumer insight.
Support planning and creation of sales support material.
Develop Concept briefs and align them with Regions when necessary.
Accountable for final communication deliverables, guaranteeing effective Toolboxes.
Ensure correct Regulatory assessments and sign off of all materials.
Responsible for managing projects/tasks in a professional, effective and timely manner. Responsible for coaching team members and influence them to reach team targets.
Does this describe you?
Expert understanding of:
· Wellness and/or Direct Selling, consumer insight and market trends.
· Product development and marketing.
· Innovation & Branding.
Strategic mindset.
High level of autonomy.
Efficient decision making.
Holistic business view.
Your background and qualifications
University degree in Business Administration or equivalent.
8- 10 years of experience in the Marketing Area, preferably from an international environment.
+4 years in Product Development Area.
Preference for Wellness Category experience.
Preferably knowledgeable in Direct Selling Channel.
Be fluent in English, knowledge of other languages is appreciated.
What do we offer?
​With us you get the opportunity to work in an international and diverse environment with top level creatives, brand strategists, procurement and packaging professionals and innovative scientists, just to name a few. And we are all found at our headquarters in the heart of Stockholm city.
Does this match your profile and expectations?
Then don’t hesitate and apply now. Or spread the word to people who might be the right match.