Global Social Media Lead - Lund

Global Social Media Lead - Lund
At Alfa Laval, we always go the extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people, and the planet. You can only achieve that by having dedicated people with curious minds. Curiosity is the spark behind great ideas. And great ideas drive progress.
As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.
About the job
In this role, you will have the opportunity to accelerate value from our social media channels, with a focus on video-based content and activation of website content in social media. The new role is part of a new organizational setup to lead a transformational change in our website experience, turning it into a coherent, engaging, and inspiring platform.
You will be expected to develop, implement, and manage our social media tactics to enhance our online presence and improve marketing, sales, and brand storytelling efforts. Your focus would be on creating compelling narratives that resonate with a diverse range of audiences, including customers, talents, investors, media, partners, suppliers, etc.
We are seeking a creative visual communicator with a strong technical understanding and a structured working style. As a part of the newly formed central team, you will:

Align social media strategies with website content and performance goals.


Guide and support global and local communicators to create, adapt, and activate content for social media.


Drive consistent and professional responsiveness on inbound engagement across our owned social channels.


Enable our experts to engage and connect with industry professionals and influencers via social media to create a strong network.


Develop and implement routines, processes, and training that ensure content governance and lifecycle management for key content.


Leverage data-driven analytics to drive effective communications in support of our business objectives, measuring the success of social media efforts, and preparing regular reports for the team and stakeholders.


Stay updated with the latest social media best practices and technologies, with a special focus on those that are most relevant in the B2B landscape.


Use a wide range of social media tools to leverage our social media presence.


Manage social listening to support both reactive and proactive communications across various digital channels.

Who are you?

You have proven work experience as a Social Media Manager or a similar role in a global B2B context.


You have experience and passion for video-based storytelling in social media.


You can demonstrate excellent knowledge of social media best practices and standards.


You have demonstrated self-leadership abilities, with an aptitude for educating and inspiring others.


You have a deep understanding of social media metrics and KPIs and how they are relevant to business objectives, but also an understanding of SEO, web traffic metrics, and familiarity with web design and publishing.


You are passionate about joining an enterprise that is enabling sustainability transformations at a global scale.


You have strong project management skills, with an ability to meet deadlines and prioritize activities.


You have an omnichannel approach and you are familiar with how the web and social media interact and drive engagement.


You have knowledge of the latest developments, best practices, and people’s preferences within the communication and media field.


You can challenge existing ideas as well as stimulate and evaluate new ones.

The position will be based in Lund, Sweden.
What’s in it for you
You will have a great opportunity to drive the future of Alfa Laval's web strategy, where you will work with an international and diverse team to bring the transformation journey to life and create awareness. You will work in a people-oriented team with dynamic and inspiring colleagues and leaders, in an open and friendly environment where we help each other to develop and create value.