Group Retail Manager

Are you the travel retail expert that can help us develop and improve our onboard retail business?    

Become a part of transforming Europe’s leading Ferry Company 

At Stena Line, we believe everything is connected. By bringing people and goods together, we enable businesses and societies to grow. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers.  

Stena Line wants to continue to be a safe, flexible and attractive employer and have now introduced a flexible workplace for our office employees. We believe a hybrid solution between the office and working remote will create the best environment for us to be creative, productive and find a work-life balance creating magic today and tomorrow.  

What will you do? 

As Group Retail Manager it will be your main mission to maximise the performance of our retail business, ensuring all key stakeholders are aligned and working collaboratively. This is a new role within an everchanging and developing business that will really push forward Stena Line’s retail agenda for our vessels. You will belong to the Group Onboard Sales & Services (OSS) team, reporting to the Group Head of OSS and have an exciting strategic leadership role in developing our onboard customer experience.  

Some of your key responsibilities:  


• Ensure retail financial performance exceeds budget expectations in terms of rev/pax, GP and GP%. 
• Conduct frequent ship visits and work closely with all key stakeholders to ensure KPI’s and targets are met and all business development opportunities are maximized. 
• Ensure a standardised , “One Company” approach is applied throughout whilst optimising performance, standards and the quality of customer service. 
• Drive the development of a proactive sales culture to achieve business goals and objectives with regards to customer satisfaction. 
• Measure performance and provide feedback and coordinate actions with the respective areas of the business. 
• Ensure regular coordination meetings between key stakeholders to ensure good communication , decision making and transparency throughout. 
• Ensure quality and consistency between what is offered and what is delivered, and a Stena Line standard overall in terms of service as well as the onboard retail environment. 
• Use customer insights, root cause analytics and best practices to identify companywide improvements, develop plans and ensure implementation. 
• Work with OSS Learning & Development Manager to provide group wide programs and content to enable people development and enhance performance. 

Who are you? 

At Stena Line your personality matters as much as how good you are at what you do. You are engaged, loyal and know how to collaborate to achieve a common goal whilst remaining positive, approachable and have the ability to connect with people. 

The must-haves:  


• Retail management experience gained ideally in a multi-site organization within the travel retail industry 
• Experience working with multiple stake holders  
• Strong communication skills
• Willing to travel on a regular basis 
• Great computer skills 
• Fluent in English, written and spoken 

 Interested?  

This is a full-time, permanent position which can be based in our offices in either Belfast or Gothenburg within our Group Onboard Sales and Services (OSS) department. To apply, please register your profile and send in your application in English as soon as possible but no later than, 2 January 2022. Please note that due to GDPR we do not accept applications via e-mail or postal service.  

If you have any questions regarding the position you are welcome to contact Stephen Bryden at stephen.bryden@stenaline.com or about the recruitment process you are welcome to contact Toni-Jayne Munna, Talent Acquisition Partner, toni-jayne.munna@stenaline.com.  

Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment.  

About Stena Line 

As the leader of sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 4300 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company. We believe it is up to us where we want to go next and how far we want to go. The journey starts with us. 

Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.