Group Web Lead to Camfil

About Camfil
Camfil is a world-leading manufacturer of clean air solutions for commercial and industrial air filtration and air pollution control systems. With the vision “Clean Air should be a Human Right”, Camfil has its headquarters in Stockholm and a turnover of 12 billion SEK. The group has 5,600 employees, sales companies in more than 30 countries with 30 factories and 6 research centers spread throughout the world. Camfil help customers in a variety of industries and communities all over the world.

Camfil’s ambition is clear. They want to be the Best Digital Destination in the industry! The website and customer facing online tools are key to build the best experience for customers to find, choose and buy the products. Building long term retention and “easy to do business with” is key.

Camfil wants to be the trusted advisor to their customers and want to make their full offering more visible to our customers using digital marketing channels.



About the position
As Group Web Lead at Camfil you are responsible for the Web & Online Customer Experience at Camfil Group. You are the Subject Matter Expert and work together with local marketing teams to share best practices and optimize their performance. You develop, coordinate, and collaborate on global and local projects both internally with different stakeholders, and externally with agencies and suppliers, to deliver sales leads, build brand equity.

The role is broad and includes a wide array of responsibilities and opportunities. You will:

- Develop and execute the Web & Online program aligned with Camfil strategy

- Be the internal web expert and support and advise local marketing teams on how to optimize and align their web with local needs.

- Manage the technical and functional aspects of the websites, including architecture, design, content, performance, security, and compliance with relevant laws and regulations.

- Ensure that the websites are user-friendly, accessible, and optimized for search engines.

- Secure website documentation, policies, and procedures, including style guides, content standards, and accessibility guidelines.

- Monitor website performance, analyze website traffic and user behavior.

- Drive global campaigns in close collaboration with regional and local marketing teams.

- Identify opportunities and drive platform development in collaboration with our digital agencies, content developers, design departments and commercial organization.

- Communicate performance, business opportunities and status for key initiatives to senior leaders, providing insights and recommendations for next steps.

- Contribute to the development of lead generation process, marketing automation and lead scoring models to drive sales.



The role is a full-time position, and you report to VP Group Marketing & Communications. You will be a part of the Group Marketing & Communications team consisting of 7 people supporting the Camfil Group with Global initiatives for Regional and Local support. The team operates from centrally located offices in central Stockholm.

About you
To fit in at Camfil and in the role you are a self-motivated doer who always gets things done. You like working with multiple projects and have a talent for leading projects and deliver within set time frames and toward specific deadlines. You see solutions where others see problems.

Furthermore, you are a natural relationship-builder with the ability to connect and influence all kinds of people. You enjoy helping others.



To succeed in the role we believe that you:

- Are an analytical and data-driven digital marketing professional with a broad understanding and competence within digital marketing in a B2B context.

- Have relevant experience working in Web focused roles at an agency or inhouse.

- Have a high level of technical knowledge and are used to working in CMS (SiteCore), PIM (InRIver), DAM (Qbank). CRM Marketing (ClickDimensions), E-Commerce (Intershop), Analytics tools (GA4, Hotjar, Content Square or similar)

- Are a strong communicator with excellent verbal and written English language skills with ability to influence decisions cross-functionally using your expertise.

- Comfortable with ambiguity, setting priorities; thrive in a fast-paced and global environment.

- Experience from managing multiple simultaneous projects in an international organization.



Camfil offers you
Camfil is a stable, successful, and growing company. They offer varied work in a globally family-owned company where you become a part of an international organization with great opportunities to independently influence and drive improvements in your area.

They provide an attractive work environment in an innovation-oriented culture where commitment, teamwork, and a positive attitude are valued.

Camfil offers the opportunity for a hybrid work arrangement with remote work two days per week.

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Does this sound like the perfect role for you? Please send in your application as soon as possible; selection and interviews take place continuously.