Growth Marketer

About Joint Academy
We are a team of scientists, software engineers, designers and other professionals devoted to delivering chronic joint pain treatment online. The treatment is based on a clinical and evidence based face-to-face treatment without the use of medications or surgery. Instead, the treatment includes support from a personal Physical Therapist, individualized exercises, interactive education, and tracking tools – and to make it more efficient, Joint Academy digitized the process. The intersection of digital treatment and data science opens up to new possibilities of treating patients in a sustainable and more personal way.
About the role
As a Growth Marketer at Joint Academy you’ll be focused on building and optimizing our marketing campaigns on a variety of digital channels that target our ideal customer profile in multiple markets, with focus on our long term plan to generate sustainable growth for the company. Your work will focus on international marketing, day-to-day campaign management and execution, B2C/B2B lead generation, organic growth and identifying new acquisition channels. You will be a part of a growth team and directly collaborate with our internal studio that makes content for communication for our markets (Sweden, US).
As a Growth Marketer you will:
Execute our acquisition strategy on different digital channels (Facebook Ads, Google Ads, Twitter Ads etc.)
Deeply understand our primary customer segments - their needs and drivers for engagement
Prioritize acquisition opportunities and work to identify new ones
Manage tracking and reporting for your campaigns
Drive creative asset ideation, testing roadmaps, and optimization
Analyze and understand the business impact driven by campaigns to establish marketing KPI’s and forecast long-term growth
Execute Joint Academy’s SEO strategy. Perform an on-site technical analysis, and implement processes to increase our organic search traffic, then actively participate in and share ideas for SEO testing experiments
Maintain a data-informed approach through continual experimentation and optimization to reach company goals

Requirements
2-3 years experience running performance marketing campaigns on Facebook Ads, Google Ads, Youtube Ads, Twitter Ads and other digital channels in multiple markets.
Good understanding and expertise in executing an SEO strategy and about current SEO best practices.
Good experience in using tools like Salesforce and Marketo.
Understand mobile app acquisition marketing.
Good understanding of A/B testing, ability to draw conclusions from data and drive to take action accordingly are a must
Good experience with B2C/B2B lead generation and email marketing
Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights (Advanced knowledge of using Excel, Google Sheets, Google Data Studio for data analysis/reporting).
Good experience in using tools like Salesforce and Marketo.
Good experience in using tools like Segment, Mixpanel, Adjust, Google Optimize, Hotjar, GA, GTM
Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
Excellent verbal, copywriting, and presentation skills with the ability to clearly articulate impact
In order to consider your application, you need to hold a permanent Swedish job permit

Benefits
You will work with something meaningful and help to improve the lives of our patients every day
You will have the opportunity to work with a unique mix of people with different expertise, including leading academic scientists, medical professionals and experienced product developers
30 days paid vacation
Pension and insurance package
Flexible working hours
Wellness contribution and workout during working hours.
Modern office in Malmö with great views of the city, only 400 meters from Malmö central station

We have planned for this position to be located at our HQ in Malmö, however for the right person, we might consider the person to work remotely from Stockholm or New York.
Please submit your application in English. The position might be filled before the last application day so don't wait with sending in your application!