Growth Marketer - Paid Acquisition

Freedrum Studio is looking for a Growth Marketer, specialising in paid acquisition to join the marketing team full-time at their office in Malmö, Sweden.
About Us:
Freedrum Studio is a venture-backed music company based in Malmö, Sweden. We create drumming products that encourage more people to play the drums more often. Our team combines a love of music and technology to create innovative products for musicians all around the world.
Our goal is simple: we want more people playing the drums more often. We are doing this by creating a virtual drum kit that works with an app to help aspiring drummers learn the drums, create great art, and share their content globally. Our team of thirteen is a tight, cross-functional group of engineers, designers, and marketers that have come together from a love for music and technology.
About You:
You're a growth marketer with an impressive track record in paid search and mobile advertising. You will set Freedrum’s foundation of planning, analysing, and optimising digital marketing campaigns as they relate to the profitable acquisition of customers as we launch the next generation of our product. It’s important you are used to collaborating cross functionally across marketing and product teams.
You have an undergraduate degree or higher in marketing (or other related field) and have a minimum of 5 years of experience in scaling consumer facing brands. Finally, a passion for music, art or design is essential as it’s important you are sympathetic to the challenges of promoting a technically complex product to a global community of creative musicians and artists.
The Role:
You will work within our marketing team (currently three members), to grow our user base, systematically map our market, and be responsible for the performance of Freedrum’s social media advertising channels. This includes building out innovative growth experiments to be deployed across conventional ad platforms (Facebook/Instagram/Google) but could also include niche advertising channels when you see opportunity, whilst maintaining focus on long-term brand awareness and customer loyalty.
Your responsibilities will also include summarising Freedrum’s digital marketing performance using your choice of analytical tools and methods. It's important you can leverage your analytical abilities to look beyond the numbers, and understand how our aspiring musicians interact with our website, app and brand, to grow our global reach and effectively communicate your insights back to the teams.
You will be tightly working daily with content creation and customer support members to make sure there is a strong synergy between our content marketing strategies, brand and community building, and our goal to grow our user base of over 20 000 global Freedrummer’s with paid acquisition.
Roles and responsibilities:
Own our paid advertising strategies and tactics to efficiently drive quarterly and year on year growth across marketing programs for paid search.
Own all aspects of campaign set up and execution, troubleshooting, and reporting, with a sustained focus on scalability.
Manage day-to-day campaign metrics and actively monitor campaign KPIs to optimize and amplify across paid search.
Use a process of testing to prove hypotheses to recommend and execute updates to creative and copy to identify replicable marketing tactics and channels.
Support weekly and monthly reporting of channel metrics, goals, and other KPIs.



Requirements:
An undergraduate (or higher) degree in marketing or applicable field.
Five years proven experience of growing consumer facing brands.
Exceptional written and verbal English skills.
Rights and availability to work from our office in Malmö, Sweden.



Personal Qualities and Experience
Excellent creativity, communication, presentation, troubleshooting, time management, and analytical skills are required.
Sense of ownership and pride in your performance and its impact on the company's success.
Great documentation skills.



Summary:
Growth Marketer - Paid Acquisition
Malmö, Sweden
Full time
Competitive salary based on experience
Application deadline 01 Feb 2022
Starting immediately



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