GTM ( Go To Market) Analyst

Job Title: GTM Analyst
Reports to: GTM Manager
Location: Kista, Stockholm (Sweden)
Overall Job Purpose:
The HE Go to Market (GTM) Analyst is a key role within the Consumer Electronics team ensuring that Market, Sales & Commercial Information is prepared & utilized to fully leverage the Market Position of LG TV-AV Biz across Key Nordic Markets (SE-FI-NO-DK & ISL)
This role has two key purposes; firstly to provide Go to Market (GTM) support to Sales and secondly to ensure that sales reporting activities are measured and monitored ensuring that strategic decisions are data and insight led.
The GTM Analyst responsible for developing and managing sophisticated performance metrics, analysis and reporting.
Key Relationships
Internal: Senior Management team, Sales, Sales admin, Marketing and Product Management
External: HQ Stakeholders, KA Trading Partners, Marketing Stakeholders
Key Responsibilities
1. Business Strategy Understanding (COMMERCIAL STRATEGY)
· Understand & Operate within the strategic direction of the HE Business Unit
· Set Promotional Plans & PP&T (Price, Promo & Terms) alongside Product Director for TV-AV
2. Develop Sell out strategies based on Data analysis
· Reporting, analysis, management and implementation of consistent framework for account reviews with improvement recommendations
· Detailed account profiling for key customers to include financial performance, LG performance at retailer, shelf share, shopper demographics, strategic priorities, product ranging, performance and targets, key initiatives and critical milestones
· Support & Simulate Sales in development of annual ‘account’ & ‘sales target’ plans
3. Retail, Marketing & Consumer Intelligence (INSIGHT)
· Reliable, timely and accurate Sales (Sell-In, Sell-Out) reports at a customer and KAM level providing the most up to date sales position and forecasting at a granular level
· Fully Interpret PSI & GfK Datasets for assessing both LG & Competitor Performance
· Weekly/ Month end business and sales information in line with requirements from Sales
Person Specification
Experience
Commercial project management experience
Present data in visually comprehensive summaries and reports

Education: Degree in business related discipline or equivalent experience required
Personal Attributes, Behaviors and Competencies
Strategic thinking and decision making
Clear strategic thinking with the ability to translate concepts and analysis into real business benefit

Analytical
Accuracy and attention to details
Strong analytical mind-set
Ability to draw insights and actionable recommendations (e.g., structure the problem, collect data, and identify issues and present results)

Communication
Excellent communication skills; listening, explaining, interpreting, analysing, arbitrating, negotiating, decision making
Actively coordinate with individuals from various parts of the organization
Problem solving oriented

Team
A strong team player who is able to motivate, persuade and influence others
Able to make practical and realistic decisions within scope of responsibility
Ability to work independently and collaboratively within structured/tight deadlines
Able to show responsibility

Computer skills
Advanced user of both PowerPoint and Excel

Working Hours
40 hours per week

Salary Range
Competitive Salary

Equal Opportunities Statement
LG Electronics Nordic AB. is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.
Right to work
Please Note: To be considered for this role, applicants must already possess the right to work legally in Sweden.