GTM Range Marketing Manager

Take our story into homes around the world
By creating desirable solutions and great experiences that enrich people's daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better – for our customers and for the health of our planet.
For that, we employ great people from a wide variety of backgrounds – not just because it's the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.
The job location is Stockholm.
This is a temporary position.
The Care GTM Range Marketing Manager will as part of the Care Experience Marketing Team be a leader in driving key commercial range launch projects starting with the Marketing Business Brief and ultimately ensuring an impactful market launch. Working closely with Product Category teams, the Content Team, the Consumer Engagement Team, Trade Marketing Operations and Sales, this is a key position ensuring that our new range of products and digital experiences are launched with impact vis a vis trade and consumers across Europe.
Key Responsibilities
He/she:
· Leads the commercial launch range projects, incl. briefing of touchpoint owners, content team, etc. and conducting milestone reviews to ensure quality and timeliness of marketing deliverables.
· Ensures full alignment with PL Categories and R&D on execution through joint PDCL milestones
· Coop with Brand to ensure strong linkage between Care Experience marketing & implementation of brand VBI.
· Together with Events team, ensures that our product story-telling and experiences come alive at B2B launch event as well as key trade fairs (IFA, etc)
· Builds plans together with Trade Marketing and Sales to secure right prioritization, plan alignment and KPI setting / follow-up.
· Coops closely with Content Team and the Consumer Engagement Teams to ensure local implementation of central plan and assets.
· Executes internal launches of range launches to drive understanding and excitement.
Competencies Needed:
· You are Consumer-centric with strong story-telling skills
· You are a team player, able to strongly influence and work in a functional team as well as a matrix organization
· You are a good communicator, can build networks and can leverage resources from different areas to work together towards overall objectives through strong thought leadership
· You are a self-starter, result-driven
· You have analytical skills and can see the big picture
· You can motivate others
· You are comfortable with and can drive change
· You have very good project management skills, can plan and prioritize
· You have ability to work effectively across large organizations in both product and marketing environments
Minimum Requirements
· Relevant Bachelor or Master's Degree
· Solid experience in marketing and/or commercial areas and/or product development (ideally in more than one function)
· fluent in English, any other language is a plus
Benefits:
This role gives you an opportunity to work flexibly in a hybrid environment.
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
Find out more on:
https://www.linkedin.com/company/electrolux/life/lifeatelectrolux
https://www.linkedin.com/company/electrolux/life/sweden
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care, and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.