Head of Brand & Product Marketing

A critical role responsible for the brand and product marketing of Acne Studios. Working closely with the CMO and Director of Marketing Operations & Media, you will strategically map out a long-term marketing calendar ensuring the brand message is amplified in innovative and thoughtful ways to deliver long term brand vision and value proposition.

Main Responsibilities:


• Deliver integrated marketing strategies that drive visibility and create impact of key product & brand themes.
• Strategic planning of key brand and product moments/campaigns based on business and product priorities.       
• Partner with merchandising/design teams to develop marketing briefs and objectives for each campaign based on commercial goals, creative inspiration, and regional requirements. Align all marketing teams (PR, Media, Social, CRM, Regional Teams) behind the brief through kick off meetings and ongoing project tracking. Collaboration with merch on product deliveries to maximize MarComms impact on business·
• Set goals and levers for each campaign (long term planning vs tactical short-term activations).
• Partner with customer engagement team on audience targets and CRM analysis. Identify segments for recruitment and retention into Acne.
• Develop weekly/seasonal/annual calendars summarizing key activations across platforms.
• Work with all marketing channels to develop asset briefs and requirements for creative teams before shoots, map assets against seasonal calendar to ensure alignment and consistency on brand story.

Reporting to:

CMO/Director of Marketing Operations & Media

Direct reports:


• Brand & Product Marketing Manager

Location:    

Stockholm-based
We may perform background checks for this position.


Acne Studios is a Swedish fashion house with a multidisciplinary approach and global presence. Founded in 1996, the focus is on elevated ready-to-wear and accessories. Through founder and Creative Director Jonny Johansson’s interest in art, photography, music, architecture, and contemporary culture, Acne Studios has found an alternative path to fashion and creativity. Acne Studios has seen double-digit growth for most years since its inception with a turnover of >250 EUR million.

Acne Studios operates through own distribution channels and wholesale partners with >60 own stores worldwide, including flagship stores in Stockholm, Paris, Milan, London, New York City, Los Angeles, Seoul, Tokyo, and Beijing. Each store has a unique distinctive character, yet with common key design elements reflecting the Acne Studios brand identity.

The Acne Studios Head Office is located in Stockholm, in a brutalist masterpiece that formerly housed the Czechoslovakian Embassy. Completely restored to facilitate a fashion school-like atmosphere, the overall aesthetic is again a reflection of the Acne Studios brand identity, telling the story of its history and global vision. Acne Studios also operates offices in Paris, New York, Shanghai, and Empoli outside Florence.

Following its ambitious sustainability work and focus on supplier relationships and longevity, Acne Studios has been independently verified as “Leader” by Fair Wear Foundation for six consecutive years. Acne Studios is an official member of the Fédération de la Haute Couture et de la Mode since 2013.