Head of community marketing

Job Description


Lead the development and execution of our community marketing strategies, initiatives, and content creation to drive brand loyalty, amplify our reach and engagement, and by doing so reach our long-term vision.


Main tasks & responsibilities:
Lead the development of our community marketing strategies that align with the company's long-term vision and goals.
Develop and create relevant and engaging storytelling content that resonates with the company, ensures continuous interaction, and enhances brand loyalty.
Identify, establish, and maintain partnerships with key creators and influencers to amplify reach and engagement.
organize and oversee community events, both online and offline, to strengthen brand presence and community ties.
Track, analyze, and report on community marketing metrics to measure success and identify areas for improvement.
Oversee the community marketing, budget, ensuring effective allocation of resources to maximize engagement and reach.
Work closely with the designer, assortment, cx, and other brands- and marketing teams to ensure community marketing efforts align with overall business goals and strategies.
Stay updated on community and social media trends to ensure the company's strategies remain current and effective.





Qualifications


A minimum of 7 years in working experience within marketing community
Fashion intelligence
Salesmanship
Leadership
Creative
Structured and organized
Strategic





Additional Information


This is a permanent role starting as soon as possible and is based at Weekday’s Head Office in Stockholm, Sweden. If you feel your experience, skills and ambitions are right for this role, please send in your resume (no need for cover letter) and relevant updated portfolio work in English, latest by 13th of October
We look forward to receiving your application!
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
ARKET is a modern-day market with a Nordic soul, offering a mix of fashion, homeware and a café while having quality, sustainability and transparency at the core of our business. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. Learn more about ARKET here.