Head of Digital Campaign and Social Media

Volvo Buses wants to be the most desired and successful provider of sustainable people transport solutions. Providing value for our partners, customers, and employees.


People travelling together is at the heart of our business, and with that comes a big responsibility. That’s why we strive every day to lead the development of innovative solutions for safe, efficient, and comfortable people transports.


At Volvo Buses, we can promise a rewarding job, with the strengths and possibilities of the entire Volvo Group. We work with passion, and we trust each other, and we embrace change to stay ahead. And together, we believe we can shape the world we live in, for the better.




Job description


We are looking for a Head of Digital Campaign and Social Media who can drive our community engagement and outreach forward. You can strategically lead our social media campaigns, planning and execution, be hands on in SEM/SEO (paid and organic), Email Marketing, connecting the dots across campaigns, and shaping future campaigns based on insight and knowledge.


You will be part of our Global Marketing & Communications department, a team of communication professionals, each with global responsibilities. The job requires that you live and breathe social, burn for digitalization, with algorithms and analytics as your best friends.


We believe it is the right mind-set that will make a difference within our organization and our company. If you see yourself taking initiative, building networks and always learning new things, while thriving in a relaxed social environment, then we believe you have the right attitude to be successful in this position


Responsibilities
Develop and maintain the global social media strategy, and collaborate with key stakeholders
Coordinate, publish and monitor corporate content and be an advocate for the company in digital media spaces, engaging in dialogues and facilitating answers to questions promptly
Act as a consultant to internal stakeholders, becoming a trusted adviser by sharing latest industry trend and, media recommendations, continuously educating internal stakeholders
Translate Search Engine Marketing Strategy into actions
Ensuring campaign briefs to agencies are clear and well written to ensure high quality production as well as quality proofing deliveries from agencies to ensure they meet requirements
Ability to write and create engaging social media posts, building awareness, reach and community engagement in line with Volvo Buses communication goals and objectives
Use analytics to steer future campaign development
Working with external agencies and develop the relationship to drive campaign success



Competence and experience
University degree in Media and Communications or professional marketing education
Extensive experience in social media including strategy, planning, analysis and continuous improvement
Be proactive with a can-do attitude, able to identify opportunities and pursue them
Specialist knowledge of social media channels (LinkedIn, Facebook, Instagram, Twitter and YouTube), paid and organic, understanding of content options, community engagement and algorithms
Good interpersonal skills, an accomplished team player, and good agency management experience
Knowledge of analytical reporting (ideally Adobe Analytics, Social Analytics, Klipfolio etc)
SEO and SEM knowledge
Excellent copywriting, editing and proofreading skills
Fluent in English and Swedish, written and spoken

What can we offer you?

You will be part of a team that creates great results through strong relationships and a high-performance culture. We do this through modern leadership, people in focus and a true passion to really make a difference. We who work in this team have a lot of fun, support each other, are great collaborators and we all consider ourselves as leaders of our work and owners of our results.

The position is located at Volvo Buses Headquarters in Gothenburg, Sweden, but with a flexible work-place approach and reports to the SVP Marketing and Communications.




Kindly note that due to GDPR, we will not accept applications via mail. Please use our career site.