Head of Growth

THE COMPANY

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business with the aim of revolutionizing fashion for children by offering an unparalleled assortment of high-quality products online. Today, the Babyshop Group is a leading player with a global footprint and more than 70 million website visitors annually and 1 million retail customers per year with customers across 170 countries.

The Babyshop Group is a young and fast-growing company with an entrepreneurial spirit that is passionate about creating the best buying experience for parents under the core values Lead Not Follow, Own it, Simplify and One Family. They see themselves as a fashion retailer in tech and not only do they have a modern tech-stack, but also a fully automated 42 000 sqm warehouse in Jönköping, Sweden serving customers globally. The vision is to continue developing the group’s fashion tech platform and thus strengthening their position as the global leader within the premium and luxury segment for children’s clothing and products.

The Group presides over an exclusive portfolio that consists of the e-commerce websites such as Babyshop.com, Lekmer.se, Alexandalexa.com, Oiidesign.se and Melijoe.com. Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand.

The Group has 300+ employees across offices in Paris, London, Stockholm, Oslo and Seoul with over 50 nationalities represented and had a total turnover exceeding 1.1 billion SEK in 2019. The company is currently owned by private and financial investors that include Linn & Marcus Tagesson, Susanna Campbell and Christina Stenbeck, along with Verdane Capital and GIMV.

THE ROLE

The new Head of Growth will play a vital part of the Group’s growth in the coming years. Working closely with the commercial leadership team, your focus will be on developing key markets and sales channels to grow sales and customer lifetime value (CLV) on existing customers and drive sales on new customers by acquiring new high-value cohorts in selected segments and markets. The Head of Growth will build, develop and lead teams within traffic acquisition, store optimization and customer loyalty and experience across all digital channels.

The ideal candidate is an entrepreneurial value-driven self-starter and a seasoned leader who enjoys leading specialist teams. Having a broad commercial understanding, being a natural relationship builder and above all being a hands-on doer will be key to be successful in this role.

THE CANDIDATE

Major professional experiences & competencies

• Profound e-commerce experience, preferably in an online multi-brand retailer setting. Understanding and experience of working with a brand(s) and associated sales drivers.
• Natural leadership skills and down-to-earth values. Experienced leader of highly skilled specialists.
• Deep experience from Paid marketing.
• Site optimisation experience through A/B testing.
• Sophisticated communication & presentation skills, able to understand and appreciate diversity and nuance and adapt style accordingly

Education and specific skills

• Strong academic credentials
• Fluent in English and a Scandinavian language, both written and spoken

Personal characteristics

• An entrepreneurial attitude - action oriented and naturally curious about testing and implementing new initiatives
• High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities
• Ability to establish credibility and be decisive — but be able to recognize and support the organization's preferences and priorities
• Thrives in fast-paced e-commerce or tech start-up environment and can adapt quickly to shifting priorities
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APPLICATION

Sound interesting? Please click on “Apply” below to easily submit your application! The last day to submit is 2021-01-30. We review applications continuously but will stop once we found our perfect match - so don't wait too long!